Customer Data Platform
From data chaos to customer clarity
Introducing the Deployteq CDP. Your data is everywhere. Your tools are disconnected. And your customers expect more. With Deployteq CDP, you turn fragmented data into personalised journeys that perform across every channel, in real time. No guesswork. Just smarter marketing, simplified.
Built for marketers, powered by AI.
Trusted by brands in retail, travel, finance, and more!
Capabilities at a glance
Single customer view
Next best action/offer
Data visualisation
RFM Model
Connected with Marketing suite
Scalable Infrastructure
500+ integrations
AI assistance
From unified data to unstoppable campaigns
Quick to connect.
Plug in your CRM, analytics, and more. With 500+ integrations and marketer-friendly setup, you’ll unlock value without the IT queue.
Intelligent Profiles = Smarter Workflows
All your data comes together to build rich, real-time customer profiles. So you can power smarter segmentation, RFM models, and next best offers that drive results.
Effortless activation
Use your data instantly to deliver hyper-personalised campaigns through email, SMS, push, WhatsApp, or web directly from Deployteq.
Proven use cases that drive smarter, faster conversions
From abandoned browse triggers to predictive product offers – retail brands use Deployteq CDP to power real-time, high-performing customer journeys.
From personalised event emails to churn prediction – Deployteq helps theatres, museums and venues connect data to real-time journeys that boost return visits and ticket sales.
From behavioural triggers to perfectly timed offers, Deployteq helps travel brands personalise every touchpoint – boosting conversions, upsells, and return bookings.
From mortgage research to retirement planning – finance brands use Deployteq CDP to recognise behaviour, trigger real-time onboarding journeys, and deliver personalised product recommendations based on goals, life stages, or financial needs.
Pricing
Deployteq CDP only pay for what you’re using. Nothing more.
At Deployteq, we believe pricing should be as clear and flexible as your data itself.
So we have:
Flexible usage fee
Pay only for the data you actually use – and grow alongside your campaigns.
Full control, complete transparency, and pricing that adapts to your needs — without hidden fees or surprise charges. Because your data’s value should drive your pricing, not the other way around.
See what it means for you.
See how other clients are performing.
70% campaign cost-saving
Virgin Media scaled personalised campaigns to millions of customers—without sacrificing speed or control.
With Deployteq, their team unified data, streamlined production, and delivered consistent, cross-channel journeys that boosted engagement across the board.
38% increase in ticket sales
By tailoring email campaigns to each recipient’s musical preferences, they boosted engagement and drove a 38% increase in ticket sales during the campaign period.
23% click-through rate
Transavia needed a fresh way to build loyalty — not just another promo blast.
With Deployteq’s interactive emails and personal touches (like Spotify song links!), they turned a birthday message into a booking moment.
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Deplyteq CDP – FAQs
Who is a CDP built for?
A Customer Data Platform (CDP) is primarily designed for marketers, but that doesn’t mean it can be used without technical assistance. To fully leverage its capabilities, organisations usually need a combination of marketing, IT, and data analysis expertise.
Why should businesses care about customer data?
Modern customers have high expectations. They’re used to personalised service, and to earn their loyalty, you need to meet that elevated standard. Delivering a seamless experience across all channels, relevant recommendations, and customised messaging isn’t optional anymore, it’s expected.
What customer data does a CDP collect and use?
CDPs typically work with first-party customer data, such as transactional, demographic, and behavioural information, collected from various sources and systems, linking all that data back to the individual who generated it.
The types of data a CDP can manage include:
- Events: Behavioural data from user actions during sessions on websites, apps, or mobile browsers.
- Customer Attributes: Personal details like name, address, contact info, and birthday. More advanced CDPs can also include machine learning predictions, such as purchase likelihood.
- Transactional Data: Information on purchases, returns, and other activities from e-commerce or POS systems.
- Campaign Metrics: Data on engagement, reach, impressions, and more from marketing campaigns.
- Customer Service Data: Insights from live chat, number and duration of interactions, frequency, NPS scores, and other CRM-related metrics.
…and that’s just the beginning!
How much time does it take to get a CDP up and running?
The short answer? It varies, but a rough estimate is anywhere from 4 to 12 weeks.
The longer answer? It really depends on your organisation’s specific situation and goals. There’s no universal timeline, as several factors can influence the implementation process, including:
- Integration complexity – how many systems or tools need to connect to the CDP?
- CDP output – what insights or actions do you expect the platform to deliver?
- Data quality – if your data needs significant cleaning, the process may take longer.
- Business-specific rules – are there unique requirements that need to be built in?
- Identity resolution – if customer data is fragmented across platforms, merging profiles can add time.
- Data granularity – the more detailed your data attributes, the more setup may be required.
See how Deployteq turns disconnected data into powerful, personalised campaigns
Effortlessly launch multichannel journeys, across email, SMS, WhatsApp, push and more, without relying on external tools.
Discover how marketers are building real-time, revenue-driving campaigns with unified customer data and AI at the core.
