{"id":62302,"date":"2026-05-15T14:37:00","date_gmt":"2026-05-15T14:37:00","guid":{"rendered":"https:\/\/deployteq.com\/?p=62302"},"modified":"2026-05-15T14:39:50","modified_gmt":"2026-05-15T14:39:50","slug":"la-scimmia-yoga-realiseert-hypergepersonaliseerde-ai-aanbevelingen-met-deployteq","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/la-scimmia-yoga-realiseert-hypergepersonaliseerde-ai-aanbevelingen-met-deployteq\/","title":{"rendered":"La Scimmia Yoga realiseert hypergepersonaliseerde AI-aanbevelingen met Deployteq"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_css_main_element=”align-items: center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”||on||||||” text_font_size=”16px” text_line_height=”1.4em” custom_margin=”||||false|false” custom_padding=”||24px||false|false” hover_enabled=”0″ border_width_bottom=”1px” border_color_bottom=”rgba(20,40,147,0.2)” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Deze case is een samenwerking tussen Happy Horizon, La Scimmia Yoga en Deployteq.[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

La Scimmia Yoga is een Italiaans online yogaplatform dat mensen begeleidt op een reis van beweging, mindfulness en zelfontdekking. Met lessen in verschillende lengtes, stijlen en niveaus ondersteunt het platform gebruikers bij het opbouwen van een consistente yogabeoefening die aansluit bij hun levensstijl en persoonlijke doelen.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/05\/la-scimia-logo.png” title_text=”la-scimia-logo” align=”center” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”|10%|||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

De uitdaging<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Na het afsluiten van hun abonnement vonden veel gebruikers het lastig om de juiste vervolgcursus te kiezen. Het brede cursusaanbod, normaal gesproken juist een sterk punt, zorgde voor keuzestress: gebruikers voelden zich overweldigd door de tientallen opties en wisten niet goed welk programma aansloot bij hun niveau, doelen of voorkeuren.<\/p>\n

Achter de schermen kampte het team met een vergelijkbare uitdaging. Het koppelen van de unieke behoeften van iedere gebruiker aan de juiste cursus was voorheen een handmatig en niet schaalbaar proces<\/strong>. Door de groeiende vraag was er behoefte aan een geautomatiseerde, intelligente en privacyvriendelijke manier om iedere gebruiker de perfecte cursus aan te bevelen, zonder extra operationele belasting.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

De oplossing<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Om de gebruikservaring te verbeteren en de betrokkenheid te vergroten, implementeerde Happy Horizon een slimme geautomatiseerde aanbevelingsengine, aangedreven door profieldata, conversational input en AI.<\/p>\n

Nieuwe abonnees doorliepen een begeleide flow rondom \u2018Ervaring & Doelen\u2019, waarin drie eenvoudige maar essenti\u00eble vragen werden gesteld over:
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Hun ervaringsniveau met yoga
\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Hun persoonlijke doelen[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Hun voorkeuren[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/05\/1-3.png” alt=”form image” title_text=”1″ _builder_version=”4.27.6″ _module_preset=”default” width=”75%” width_tablet=”75%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||40px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Als een gebruiker het profiel nog niet had ingevuld, stuurde Deployteq automatisch een follow-up e-mail met het verzoek de ontbrekende gegevens aan te vullen. Hiermee werden zowel de datakwaliteit als de nauwkeurigheid van de aanbevelingen verbeterd.[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/05\/2-3-1.png” title_text=”2-3-1″ align=”center” _builder_version=”4.27.6″ _module_preset=”default” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|phone” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”||0px||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Zodra de antwoorden via het Deployteq-formulier waren ingediend, werden deze opgeslagen in de Deployteq-database en gebruikt om een gepersonaliseerde prompt voor de AI-engine te genereren. Op basis van de volledige course feed met meer dan 75 lessen selecteerde de AI vervolgens de drie best passende cursussen<\/strong>. Deze werden direct per e-mail naar de gebruiker verstuurd. Waar voorheen handmatig gezocht of geselecteerd moest worden, gebeurde dit nu volledig geautomatiseerd binnen enkele milliseconden<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/05\/4-2.png” title_text=”4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Hoe Deployteq dit mogelijk maakte<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Het Deployteq-platform vormde de basis van de volledige gepersonaliseerde aanbevelingsflow en verzorgde de aansturing van data, logica, triggers en communicatie.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

1. Dynamische profielverrijking<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Deployteq verzamelde en sloeg de gebruikersvoorkeuren op via de begeleide vragenlijst. Onvolledige profielen activeerden automatisch follow-up e-mails, waardoor de data zonder handmatige tussenkomst completer en relevanter werd.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

2. Geautomatiseerde webhookintegratie<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Reacties van gebruikers werden via een webhook doorgestuurd naar Deployteq, waardoor realtime personalisatie mogelijk werd. Deployteq genereerde vervolgens een gestructureerde prompt met de voorkeuren van de gebruiker, klaar voor verwerking door de AI-engine \u2014 zonder persoonlijke gegevens met het model te delen<\/strong>, waardoor volledige privacycompliance werd gewaarborgd.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

3. Schaalbare AI-matching<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Deployteq stuurde cursusdata en gebruikersinput door naar ChatGPT. De AI-engine analyseerde de volledige bibliotheek van 75 cursussen en gaf vervolgens terug:[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    \n
  • Een shortlist met de 3 best passende cursussen<\/strong><\/li>\n
  • De cursus ID\u2019s en metadata die nodig waren voor gepersonaliseerde e-mailverzending<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Hierdoor kon La Scimmia aanbevelingen direct opschalen, zonder handmatig werk.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/05\/3-3.png” title_text=”3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    4. Gepersonaliseerde e-mailverzending<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Zodra de aanbevolen cursussen waren geselecteerd, verstuurde Deployteq een gepersonaliseerde e-mail met daarin de drie best passende matches voor de gebruiker, waarmee data werd omgezet in concrete en bruikbare aanbevelingen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    De resultaten<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]De implementatie verbeterde zowel de effici\u00ebntie als de klantervaring aanzienlijk:[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    E-mails met cursusaanbevelingen behaalden een open rate van 75,6%<\/strong>, aanzienlijk hoger dan de al sterke open rate van 59,5%<\/strong> van de profielaanvul-e-mails.<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    Ook de klikprestaties waren sterk, met een CTR van 27,8% en een CTOR van 36,8%<\/strong>, wat aangeeft dat ontvangers actief interactie hadden met de aanbevolen content.<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    641 volledig ingevulde profielen<\/strong>, wat resulteerde in een conversieratio van 19,6%<\/strong> vanuit de profielaanvul-flow. Bijna 1 op de 5 nieuwe abonnees deelde vrijwillig hun voorkeuren, cruciaal voor langdurige relevantie en groei van de customer lifetime value (CLV).<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]90,3% van alle feedback op de e-mails met cursusaanbevelingen was positief.<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    Zeer lage uitschrijfpercentages (0,09\u20130,37%).<\/strong><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Feedback op de e-mail met cursusaanbevelingen ” use_icon=”on” font_icon=”||divi||400″ image_icon_width=”48px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_text_align=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_blurb][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”||on||||||” text_orientation=”center” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]\u201cBedankt voor de aanbevelingen. Ik denk dat ze goed bij mij passen. Ik hoop ook de Pilates-cursus te kunnen volgen zodra deze beschikbaar is. Hartelijk dank!\u201d[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”||on||||||” text_orientation=”center” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]\u201cBedankt voor de aanbeveling. Ik heb de eerste les van de chakra-cursus geprobeerd en vond deze erg fijn :)\u201d[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”||on||||||” text_orientation=”center” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]\u201cHandig om eenvoudig de meest geschikte cursussen voor mijn behoeften te vinden.\u201d[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”||on||||||” text_orientation=”center” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]\u201cAllereerst bedankt voor de moeite om het online beoefenen van yoga persoonlijker te maken. Wel denk ik dat er meer kenmerken over mijzelf en mijn behoeften aangegeven zouden moeten kunnen worden. In ieder geval hartelijk dank. Met vriendelijke groet.\u201d[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||24px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

    Belangrijkste lessen<\/h2>\n

    [\/et_pb_text][et_pb_blurb title=”Personalisatie verhoogt betrokkenheid” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1.15em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Door gebruikers direct na aanmelding gepersonaliseerde aanbevelingen te geven, wordt de gebruikservaring verbeterd en neemt de tevredenheid toe.[\/et_pb_blurb][et_pb_blurb title=”AI versterkt bestaande marketing automation ” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1.15em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Door Deployteq-workflows te combineren met een AI-gedreven content engine, wist La Scimmia krachtige, snelle en schaalbare personalisatie mogelijk te maken.[\/et_pb_blurb][et_pb_blurb title=”Het aanvullen van data verbetert resultaten” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1.15em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Door gebruikers automatisch te stimuleren ontbrekende profielgegevens aan te vullen, wordt personalisatie nauwkeuriger en neemt de conversie toe.[\/et_pb_blurb][et_pb_blurb title=”Privacy-first AI is mogelijk” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1.15em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Door uitsluitend cursusgerelateerde input te versturen \u2014 en geen persoonsgegevens \u2014 waarborgde La Scimmia volledige compliance, terwijl het tegelijkertijd profiteerde van de voordelen van AI.[\/et_pb_blurb][et_pb_blurb title=”Deployteq brengt de volledige journey samen” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1.15em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Van profielopbouw tot webhooks, automatisering en verzending \u2014 Deployteq maakt slimme, omnichannel klantreizen mogelijk zonder technische complexiteit.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Deze case is een samenwerking tussen Happy Horizon, La Scimmia Yoga en Deployteq.La Scimmia Yoga is een Italiaans online yogaplatform dat mensen begeleidt op een reis van beweging, mindfulness en zelfontdekking. Met lessen in verschillende lengtes, stijlen en niveaus ondersteunt het platform gebruikers bij het opbouwen van een consistente yogabeoefening die aansluit bij hun levensstijl en persoonlijke doelen.De uitdagingNa het afsluiten van hun abonnement vonden veel gebruikers het lastig om de juiste vervolgcursus te kiezen. Het brede cursusaanbod, normaal gesproken juist een sterk punt, zorgde voor keuzestress: gebruikers voelden zich overweldigd door de tientallen opties en wisten niet goed welk programma aansloot bij hun niveau, doelen of voorkeuren. Achter de schermen kampte het team met een vergelijkbare uitdaging. Het koppelen van de unieke behoeften van iedere gebruiker aan de juiste cursus was voorheen een handmatig en niet schaalbaar proces. Door de groeiende vraag was er behoefte aan een geautomatiseerde, intelligente en privacyvriendelijke manier om iedere gebruiker de perfecte cursus aan te bevelen, zonder extra operationele belasting.De oplossingOm de gebruikservaring te verbeteren en de betrokkenheid te vergroten, implementeerde Happy Horizon een slimme geautomatiseerde aanbevelingsengine, aangedreven door profieldata, conversational input en AI. Nieuwe abonnees doorliepen een begeleide flow rondom \u2018Ervaring & Doelen\u2019, […]<\/p>\n","protected":false},"author":10,"featured_media":62158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-62302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/62302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=62302"}],"version-history":[{"count":14,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/62302\/revisions"}],"predecessor-version":[{"id":62318,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/62302\/revisions\/62318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/62158"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=62302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=62302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=62302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}