{"id":60819,"date":"2026-03-10T09:51:03","date_gmt":"2026-03-10T09:51:03","guid":{"rendered":"https:\/\/deployteq.com\/?p=60819"},"modified":"2026-03-10T09:51:28","modified_gmt":"2026-03-10T09:51:28","slug":"hoe-dierenlot-websitegedrag-activeert-met-deployteq-cdp-in-slechts-een-week","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/hoe-dierenlot-websitegedrag-activeert-met-deployteq-cdp-in-slechts-een-week\/","title":{"rendered":"Hoe DierenLot websitegedrag activeert met Deployteq CDP in slechts \u00e9\u00e9n week"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

De uitdaging<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]Stichting DierenLot is een van de meest herkenbare dierenwelzijnsorganisaties van Nederland. Hun jaarlijkse januaricampagne (tv, billboards, social en pers) zorgt voor een enorme piek in websiteverkeer. Toch verlaat een groot deel van deze gemotiveerde bezoekers de website zonder actie te ondernemen: geen donatie, geen download, geen nieuwsbriefinschrijving. <\/p>\n

Vanaf ons allereerste gesprek was hun topprioriteit glashelder:[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|on||||||” text_font_size=”20px” text_orientation=”center” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”30px||30px||true|false” border_width_top=”2px” border_color_top=”rgba(20,40,147,0.2)” border_width_bottom=”2px” border_color_bottom=”rgba(20,40,147,0.2)” global_colors_info=”{}” theme_builder_area=”post_content”]\u201cWij moeten deze niet-converterende bezoekers kunnen retargeten.\u201d[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hun uitdaging was urgent en tijdgevoelig. Stichting DierenLot wilde de eerste CDP-usecase binnen twee weken live<\/strong> hebben, v\u00f3\u00f3r hun grootste verkeerspiek van het jaar.<\/p>\n

De kern van de uitdaging bestond uit:<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Gefragmenteerde data:<\/strong> websitegedrag, donatiehistorie, e-mailengagement en donateurstatus leefden in verschillende systemen. Het was niet mogelijk om bezoekers kanaaloverstijgend te herkennen.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hoog-intentie websitebezoekers verlieten de website zonder te converteren<\/strong>, vooral tijdens de januaripiek.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]De hoofdvraag werd:[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|on||||||” text_font_size=”20px” text_orientation=”center” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”30px||30px||true|false” border_width_top=”2px” border_color_top=”rgba(20,40,147,0.2)” border_width_bottom=”2px” border_color_bottom=”rgba(20,40,147,0.2)” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]\u201cHoe snel kunnen we realtime interesse signaleren, profielen verrijken via unified data, high-intent bezoekers vasthouden en direct activeren?\u201d[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/kat-1.png.webp” title_text=”kat-1.png” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Eerst, wat is een \u201cabandoned browse\u201d use case?
\n<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Een abandoned browse identificeert websitebezoekers die interesse tonen (bijvoorbeeld door meerdere pagina\u2019s te bekijken), maar vertrekken zonder te converteren.<\/p>\n

Een Customer Data Platform (CDP):[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Vangt dit gedrag realtime op[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Koppelt het aan bestaande profielen[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||400″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]En triggert automatisch een relevante follow-up boodschap[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Dit is een van de beste ROI\u2011usecases voor goede doelen, omdat het motivatie vastlegt op het moment dat die bestaat<\/strong>, in plaats van te hopen dat een bezoeker later terugkomt.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

De oplossing: implementatie in slechts 3 weken
\n<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Week 1: Website tracking geactiveerd<\/strong><\/p>\n

Om maximaal te profiteren van de januaripiek was snelheid gewenst. Dus snel gingen we! Het tracking script werd geleverd en live gezet binnen \u00e9\u00e9n week.<\/strong> Vanaf dat moment had DierenLot direct inzicht in:<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”20px|20px|20px|20px|true|true” custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    \n
  • welke pagina\u2019s een bezoeker bekijkt<\/li>\n
  • of er sprake is van sterke intentie,<\/li>\n
  • of de bezoeker doneert of download<\/li>\n<\/ul>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    Deze realtime data vormde de basis voor de hele usecase.<\/p>\n

    Week 2-3: Building the Abandoned Browse Model<\/strong><\/p>\n

    Nadat de webtracking script live was, voegde het CDP engagementdata, CRM\u2011data, donatiehistorie en identifiers zoals cookies, e\u2011mailkliks en formulierinvullingen samen. Dit cre\u00eberde \u00e9\u00e9n rijk profiel per bezoeker.<\/p>\n

    Een bezoeker werd gelabeld als \u2018abandoned browse\u2019<\/em> wanneer die:<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”20px|20px|20px|20px|true|true” custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

      \n
    • minimaal 2 pagina\u2019s bekeek in de afgelopen 3 dagen<\/li>\n
    • de \u2018stop-donatie\u2019 of \u2018opzeg\u2019-pagina niet bezocht<\/li>\n
    • niet had geconverteerd<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

      Zodra iemand als abandoned browse werd gelabeld, triggert Deployteq automatisch binnen 24 uur een gepersonaliseerde campagne (in samenwerking met Mindwize Agency): \u201cEen feel\u2011good verhaal\u201d met een zachte conversie, zoals een factsheet download. Dit activeert vervolgens de bestaande \u2018converteer naar donateur\u2019 journey.<\/p>\n

      Week 4: Anonieme bezoekers identificeren en converteren<\/strong><\/p>\n

      Om te voorkomen dat anonieme bezoekers verloren gingen, lanceerden we binnen een week een pop\u2011up met een zachte conversie (nieuwsbriefinschrijving).<\/p>\n

      Nieuwe contacten werden direct aan het CDP toegevoegd. Hiermee ontstond een volledig verbonden funnel:<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” text_orientation=”center” custom_margin=”||40px||false|false” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Onbekend \u2192 Herkend \u2192 Betrokken \u2192 Geconverteerd<\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

      Quick wins<\/strong><\/p>\n

      Meer dan de helft van de database van Stichting DierenLot bestond uit \u2018slapers\u2019: contacten die al meer dan een jaar geen e\u2011mail hadden geopend. Wanneer deze slapers actief gedrag toonden op de website, werden ze automatisch weer toegevoegd aan het mailbare bestand – wat nieuwe fondsenwervingspotentie ontgrendelt.<\/p>\n

      [\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/mockup-scaled.png” title_text=”Dierenlot popup” align=”center” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” alt=”Dierenlot popup” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

      De resultaten<\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

      1. Adhoc opvolgcampagne Januari bezoekers<\/strong><\/p>\n

      We lanceerden in februari een eenmalige opvolgcampagne gericht op alle identificeerbare, niet-converterende januari website bezoekers. Verwachte uitkomsten:<\/p>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”20px|20px|20px|20px|true|true” custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

        \n
      • Re-engagement van warme bezoekers die duidelijke interesse hadden getoond<\/li>\n
      • Activatie van terugkerende slapers die opnieuw in het mailbare bestand kwamen<\/li>\n
      • Directe donatie\u2011impact van recente bezoekers met hoge intentie<\/li>\n<\/ul>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

        2. Businesscase voor de reguliere Abandoned Browse journey<\/strong><\/p>\n

        Gebaseerd op DierenLot\u2019s eigen verkeer en conversies voorspellen we:<\/p>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”20px|20px|20px|20px|true|true” hover_enabled=”0″ custom_css_free_form=”selector ul {|| padding-bottom: 0;||}” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

          \n
        • 102.000<\/strong> unieke websitebezoekers per maand<\/li>\n
        • 82,5%<\/strong> converteert niet en valt in de abandoned browse\u2011groep<\/li>\n
        • 33<\/strong> nieuwe donateurs per maand via het abandoned browse\u2011programma<\/li>\n
        • \u20ac10.644<\/strong> aan directe extra opbrengsten in het eerste jaar<\/li>\n<\/ul>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]En dit is nog maar fase \u00e9\u00e9n. De volgende stappen cre\u00ebren nog meer waarde. Door interessedata te gebruiken om abandoned browse \u00e9n nieuwsbrieven nog persoonlijker en relevanter te maken, blijven donateurs naar verwachting langer betrokken \u2014 wat de lifetime value verhoogt. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||24px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

          Learnings & Takeaways<\/h2>\n

          [\/et_pb_text][et_pb_blurb title=”1. Snelheid cre\u00ebert impact” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Door het tracking script binnen een week live te hebben, kon Stichting DierenLot direct profiteren van de januaripiek. Urgentie werd omgezet in resultaat.[\/et_pb_blurb][et_pb_blurb title=”2. Zachte conversies stimuleren donateursgroei” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Veel bezoekers doneren niet direct, maar downloaden wel een factsheet of schrijven zich via een pop\u2011up in voor de nieuwsbrief. Die zachte opt\u2011in activeert bewezen donatieflows.[\/et_pb_blurb][et_pb_blurb title=”3. Slapers hebben verborgen waarde” content_max_width=”100%” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.5em” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_margin=”||30px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Wanneer slapende contacten terugkeren naar de website, komen ze automatisch terug in het mailbare bestand \u2014 wat de actieve e\u2011mailbase laat groeien.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

          Vervolgstappen<\/h2>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]De Abandoned Browse is slechts fase \u00e9\u00e9n. Stichting DierenLot gaat verder uitbreiden met:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”] Identificeren of iemand honden-, katten-, knaagdieren\u2011 of andere voorkeuren heeft[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||400″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Gepersonaliseerde en relevante nieuwsbrieven en websitecontent op basis van die interesses[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Volledig interesse\u2011gedreven donateurreizen over alle kanalen[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

          De uitdagingStichting DierenLot is een van de meest herkenbare dierenwelzijnsorganisaties van Nederland. Hun jaarlijkse januaricampagne (tv, billboards, social en pers) zorgt voor een enorme piek in websiteverkeer. Toch verlaat een groot deel van deze gemotiveerde bezoekers de website zonder actie te ondernemen: geen donatie, geen download, geen nieuwsbriefinschrijving. Vanaf ons allereerste gesprek was hun topprioriteit glashelder:\u201cWij moeten deze niet-converterende bezoekers kunnen retargeten.\u201dHun uitdaging was urgent en tijdgevoelig. Stichting DierenLot wilde de eerste CDP-usecase binnen twee weken live hebben, v\u00f3\u00f3r hun grootste verkeerspiek van het jaar. De kern van de uitdaging bestond uit:Gefragmenteerde data: websitegedrag, donatiehistorie, e-mailengagement en donateurstatus leefden in verschillende systemen. Het was niet mogelijk om bezoekers kanaaloverstijgend te herkennen.Hoog-intentie websitebezoekers verlieten de website zonder te converteren, vooral tijdens de januaripiek.De hoofdvraag werd:\u201cHoe snel kunnen we realtime interesse signaleren, profielen verrijken via unified data, high-intent bezoekers vasthouden en direct activeren?\u201dEerst, wat is een \u201cabandoned browse\u201d use case? Een abandoned browse identificeert websitebezoekers die interesse tonen (bijvoorbeeld door meerdere pagina\u2019s te bekijken), maar vertrekken zonder te converteren. Een Customer Data Platform (CDP):Vangt dit gedrag realtime opKoppelt het aan bestaande profielenEn triggert automatisch een relevante follow-up boodschapDit is een van de beste ROI\u2011usecases voor goede doelen, omdat het motivatie vastlegt op […]<\/p>\n","protected":false},"author":10,"featured_media":60832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[24,54],"tags":[],"class_list":["post-60819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/60819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=60819"}],"version-history":[{"count":12,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/60819\/revisions"}],"predecessor-version":[{"id":60861,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/60819\/revisions\/60861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/60832"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=60819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=60819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=60819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}