[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
For retail and commerce brands, it\u2019s vital to turn website visitors into first-time customers and secure the all-important second purchase. To make this as successful as possible, every opportunity to offer relevant products is key. Whenever there is product-related behaviour, it should trigger the right product offer at the right time.<\/p>\n
To solve this, many brands are beginning to implement a Customer Data Platform (CDP)<\/a> with Deployteq<\/a>. By seamlessly connecting data from a wide range of sources, the platform empowers organisations to deliver the next best product – right place, right time, and through the channel their audience prefers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||60px||false|false” custom_margin_tablet=”||60px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Popular CDP journeys for retailers is built on the following goal:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A flexible score model that allows organisations to identify the best product recommendations based on three key drivers: seasonal bestsellers, items with high purchase intent based on shopping history, and recently viewed or filtered products. The goal of all this is to drive product sales.<\/p>\n The Next Best Product data can be used to personalise the content in newsletters and other campaigns. But it can also fuel journeys such as Abandoned Search, ensuring no opportunity is lost.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/ecom-collab-1.jpg” title_text=”ecom-collab-1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||60px||false|false” custom_margin_tablet=”||60px||false|false” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The \u201cNext Best Product\u201d case leverages three models (algorithms) that are combined and weighted in a fourth. This ensures every customer is presented with personalised product offers.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”||30px||false|false” overflow-x_tablet=”scroll” overflow-x_phone=”scroll” overflow-x_last_edited=”on|phone” overflow-y_last_edited=”off|phone” custom_css_free_form=”selector table {|| border: 1px solid white;|| border-collapse: collapse;||}||||selector tr {|| background: #f7f7f7;||}||||selector tr:first-child {|| background:rgba(51, 153,255, .3);||}||selector tr:nth-child(2) {|| background:rgba(51, 153,255, .15);||}||||selector td {|| border: 3px solid white;|| padding: 1em 1.5em !important;||}” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nWhy retail brands are investing in a CDP
\n<\/h2>\nNext Best Product recommendations model (Next Best Product)<\/h3>\n
Goal: Next Best Product<\/h3>\n
Model 1: Seasonality model<\/strong><\/td>\n| Model 2: Transactions model<\/strong><\/td>\n | Model 3: Website behaviour<\/strong><\/td>\n | Model 4: Weighting most relevant products<\/strong><\/td>\n<\/tr>\n | Calculate the most popular products per month\/week based on last year\u2019s transactions<\/td>\n | Calculate the most likely products to buy per client based on previous purchases<\/td>\n | Calculate the most likely products to buy per client based on website behaviour<\/td>\n | One calculation per product per client to get a score<\/td>\n<\/tr>\n | Top 50 products scored: 100 points for the most popular down to 2 points for the 50th<\/td>\n | Other customers who bought product X then bought product Y<\/td>\n | 1 product view = 20 points, 1 filter use = 5 points, product added to basket = 40 points<\/td>\n | Formula: (Seasonality \u00d7 1) \u00d7 (Transactions \u00d7 2) \u00d7 (Website \u00d7 4) = Product scores<\/td>\n<\/tr>\n | Most likely products to buy per client based on past purchases<\/td>\n | Top 20 products scored: 100 points down to 5 points per customer<\/td>\n | Top 20 products scored: 100 points down to 5 points per customer<\/td>\n | Formula: ((Product scores from seasonal trends) x 1) x (transactional products x 2) x (website products) X4) = List with products and scores<\/td>\n<\/tr>\n | Other customers who bought product X then bought product Y<\/td>\n | <\/td>\n | <\/td>\n | Output = List with products and scores<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Priority<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Data points<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||18px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” custom_css_main_element=”||align-items: center;||display: flex;||justify-content: center;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: 18px;” custom_css_main_element_phone=”margin-bottom: 18px;” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Must-haves<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” custom_padding_tablet=”20px|30px|20px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Website behaviour (products, filters), customer identification & consent, product core data and order history (order id, product id, product category, client id).<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||18px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” custom_css_main_element=”||align-items: center;||display: flex;||justify-content: center;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: 18px;” custom_css_main_element_phone=”margin-bottom: 18px;” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Should-haves<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” custom_padding_tablet=”20px|30px|20px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Time on page, scroll depth, click-through rates, bounce rate, return visits, internal search terms, wishlist\/favourites, newsletter sign-ups from event pages, filter\/sort usage, search-result clicks.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” custom_css_main_element=”||align-items: center;||display: flex;||justify-content: center;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: 18px;” custom_css_main_element_phone=”margin-bottom: 18px;” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Nice-to-haves<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” custom_padding_tablet=”20px|30px|20px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Social engagement, demographic info.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Notably:<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n When there is enough data AI (machine learning) could auto adjust the weighing of the factors or the time a product is taken of the list after a purchase.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Success is more than selling products, it\u2019s about:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Boosting conversion and repeat purchases<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Creating smarter cross-sell opportunities<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Enhancing customer experience with personalised relevance<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Increasing customer lifetime value<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/ecom-collab-2.png” title_text=”ecom-collab-2″ _builder_version=”4.27.4″ _module_preset=”default” width=”75%” width_tablet=”75%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Projections based on typical patterns show the potential:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”||30px||false|false” custom_margin_last_edited=”on|phone” sticky_enabled=”0″ custom_margin_phone=”||0px||false|false” custom_margin_tablet=”||30px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Abandoned search” use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.2em” text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n If 7,500 people search for products each day and 7,130 leave without an order, recovering just 2% with \u20ac37 per order could mean ~\u20ac38,510 extra revenue\/year.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Next Best Product” use_icon=”on” font_icon=”||divi||400″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.2em” text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Implement personalised product content in 40 yearly e-mail campaigns, with extra order value of \u20ac3,700 per campaign, results in ~\u20ac148,000 extra revenue\/year.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Commerce and retail brands often take a phased approach to avoid \u201cbig bang\u201d delays and start delivering value early:<\/p>\n [\/et_pb_text][et_pb_blurb title=”1. Use-case development” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.5em” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Define Next Best Product segmentation\/models as first priorities.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”2. Discovery workshop” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.5em” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Map data sources, segment definitions, KPIs, and constraints.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”3. Internal preparation” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.5em” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Translate requirements into data sources, dependencies, and \u201cgood enough\u201d thresholds.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”4. Design & plan” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_font_size=”1em” header_line_height=”1.5em” custom_margin=”||30px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|20px|20px|20px|true|true” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Agree on timelines and responsibilities; connect priority sources and unify identities; activate initial campaigns.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n This type of CDP project shows that even scattered data can become a powerhouse for personalisation. By starting with a clear, high-impact use case and rolling it out in phases, retailers can build a foundation for both creative and commercial wins. With the right approach, next-product data doesn\u2019t just inform decisions, it becomes one of the most valuable assets for growth.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” link_font=”||||on||||” link_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” text_orientation=”center” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”rgba(255,255,255,0.6)” theme_builder_area=”post_content”]<\/p>\n To explore how you can benefit from a CDP, talk to a Deployteq specialist<\/a> today or learn more<\/a>.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" For retail and commerce brands, it\u2019s vital to turn website visitors into first-time customers and secure the all-important second purchase. To make this as successful as possible, every opportunity to offer relevant products is key. Whenever there is product-related behaviour, it should trigger the right product offer at the right time. To solve this, many brands are beginning to implement a Customer Data Platform (CDP) with Deployteq. By seamlessly connecting data from a wide range of sources, the platform empowers organisations to deliver the next best product – right place, right time, and through the channel their audience prefers.Why retail brands are investing in a CDP Popular CDP journeys for retailers is built on the following goal:Next Best Product recommendations model (Next Best Product)A flexible score model that allows organisations to identify the best product recommendations based on three key drivers: seasonal bestsellers, items with high purchase intent based on shopping history, and recently viewed or filtered products. The goal of all this is to drive product sales. The Next Best Product data can be used to personalise the content in newsletters and other campaigns. But it can also fuel journeys such as Abandoned Search, ensuring no opportunity is lost.Goal: […]<\/p>\n","protected":false},"author":10,"featured_media":57840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[24],"tags":[66],"class_list":["post-58069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-retail-e-commerce"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=58069"}],"version-history":[{"count":1,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58069\/revisions"}],"predecessor-version":[{"id":58070,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58069\/revisions\/58070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/57840"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=58069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=58069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=58069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |