[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Deze kerstcampagne, ontwikkeld in samenwerking met Kennemer Duincampings<\/a>, Studio Vi<\/a> en Wander Journeys<\/a>, heeft de Deployteq Golden Case Award<\/strong> gewonnen. Dankzij slimme personalisatie wist Kennemer Duincampings waardevolle gastinzichten te verzamelen en een hogere click-through rate (CTR) te realiseren. De vakjury beoordeelde de inzendingen op:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Resultaten” use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Impact op conversies, CTR en omzet.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Creativiteit” use_icon=”on” font_icon=”||fa||400″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Hoe onderscheidend is de aanpak?[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Innovatie” use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Gebruik van slimme integraties of tools.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]De case scoorde hoog op alle onderdelen. Uit het juryrapport:<\/p>\n \u201cMooi uitgevoerd, visueel aantrekkelijk, leuk om te doen en veel data als resultaat.\u201d<\/p>\n \u201cDe integratie van interactieve content met geautomatiseerde datasynchronisatie is technisch sterk en zeer effectief.\u201d [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Bij Kennemer Duincampings is het inmiddels traditie om gasten in de laatste week van het jaar te verrassen met een unieke, gepersonaliseerde eindejaarscampagne per e-mail.<\/p>\n De uitdaging dit jaar was om de campagne niet alleen leuk, maar ook nuttig te maken \u2013 door bruikbare data van gasten te verzamelen. De creatieve oplossing: een gepersonaliseerde kerstkaart die oud-gasten online konden ontwerpen, gebaseerd op hun vakantievoorkeuren.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Omdat Kennemer Duincampings uit drie verschillende campings bestaat, moest iedere gast een e-mail ontvangen vanuit de specifieke camping waar zij verbleven, en in de juiste taal (Nederlands, Duits of Engels). De Duitse doelgroep reageerde het meest enthousiast.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||1.25rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||16px||false|false” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Gasten verrassen met een originele, feestelijke boodschap om top-of-mind te blijven en een \u201cfeelgood\u201d-moment te cre\u00ebren.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||16px||false|false” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Diepere inzichten verkrijgen in gastvoorkeuren voor betere segmentatie in toekomstige nieuwsbrieven.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]De click-through rate (CTR) maximaliseren om zoveel mogelijk gasten aan te moedigen een persoonlijke kaart te maken.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Het doel was om waardevolle gastinformatie te verzamelen zonder dat dit als een saaie enqu\u00eate zou aanvoelen. Daarnaast moest de data automatisch worden opgeslagen en gekoppeld aan de juiste ontvanger. <\/p>\n Een consistente stijl tussen e-mail en landingspagina\u2019s was essentieel. Tot slot moest reserveringsdata uit het reserveringssysteem nauwkeurig worden gekoppeld aan individuele gasten, wat lastig was door soms ontbrekende of onvolledige gegevens.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Om de aandacht te trekken, bevatte de e-mail een opvallende kerstbal, ontworpen door Studio Vi. De e-mails waren sterk gepersonaliseerd:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]De voornaam van de ontvanger werd gebruikt in de onderwerpregel en door de hele campagne heen.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Een unieke versleutelde URL droeg gastgegevens mee naar de landingspagina.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Dit zorgde voor een naadloze overgang van e-mail naar web, waar gasten hun kerstkaart konden ontwerpen en hun naam op de pagina zagen terugkomen.<\/p>\n De uitrol gebeurde gefaseerd om de prestaties te bewaken:[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||16px||false|false” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Eerst werd 30% van de e-mails verstuurd om serverbelasting en respons te monitoren.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||60px||false|false” custom_margin_tablet=”||60px||false|false” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Na twee uur volgden de overige 70%.[\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=fahm5f7zjQ8″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||60px||false|false” custom_margin_tablet=”||60px||false|false” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/kennemer-case-study-1.jpg” title_text=”kennemer-case-study-1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Deployteq maakte real-time datavastlegging mogelijk door elke landingspagina via een webhook met het platform te verbinden. Terwijl gasten hun kerstkaart bouwden, werden hun antwoorden direct en veilig opgeslagen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Antwoorden werden opgeslagen in een aparte tabel binnen het datamodel van Deployteq.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Zelfs gedeeltelijke inzendingen werden geregistreerd voor maximaal inzicht.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/kennemer-case-study-2.png” title_text=”kennemer-case-study-2″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]De antwoorden werden omgezet in klantopties, die voorkeuren onthulden zoals:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Voorkeur voor type verblijf[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Actief versus ontspannend[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Reizen met een hond[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/kennemer-case-study-3.png” title_text=”kennemer-case-study-3″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/kennemer-case-study-4.png” title_text=”kennemer-case-study-4″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/kennemer-case-study-5.png” title_text=”kennemer-case-study-5″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Deze data werd gebruikt om dynamische gastprofielen op te bouwen, verrijkt met reserveringsgegevens uit het EveryLeisure-systeem via Wander Connect. Dit resulteerde in scherpere segmentatie en relevantere vervolgcampagnes.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||16px||false|false” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]De campagne kreeg zeer positieve reacties. De Duitse doelgroep was het meest enthousiast: zij hadden de hoogste CTR en voltooiden het vaakst een persoonlijke kerstkaart.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||16px||false|false” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Bijna 50% van alle klikkers ontwierp daadwerkelijk een kerstkaart.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_margin=”||30px||false|false” custom_padding=”20px|20px|20px|20px|true|true” custom_padding_tablet=”20px|20px|20px|20px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” hover_enabled=”0″ border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]De gemiddelde CTR lag 126% hoger dan die van standaardnieuwsbrieven, wat wijst op sterke betrokkenheid.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Deze gepersonaliseerde kerstcampagne was duidelijk een succes. De speelse aanpak zorgde voor hoge engagement \u00e9n waardevolle gastinzichten. Deelnemers beantwoordden 8\u20139 vragen (afhankelijk van de camping) over hun vakantievoorkeuren. Wederom bewees Kennemer Duincampings dat creativiteit en slimme e-mailmarketing uitstekend samengaan.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Deze kerstcampagne, ontwikkeld in samenwerking met Kennemer Duincampings, Studio Vi en Wander Journeys, heeft de Deployteq Golden Case Award gewonnen. Dankzij slimme personalisatie wist Kennemer Duincampings waardevolle gastinzichten te verzamelen en een hogere click-through rate (CTR) te realiseren. De vakjury beoordeelde de inzendingen op:Impact op conversies, CTR en omzet.Hoe onderscheidend is de aanpak?Gebruik van slimme integraties of tools.De case scoorde hoog op alle onderdelen. Uit het juryrapport: \u201cMooi uitgevoerd, visueel aantrekkelijk, leuk om te doen en veel data als resultaat.\u201d \u201cDe integratie van interactieve content met geautomatiseerde datasynchronisatie is technisch sterk en zeer effectief.\u201d AchtergrondBij Kennemer Duincampings is het inmiddels traditie om gasten in de laatste week van het jaar te verrassen met een unieke, gepersonaliseerde eindejaarscampagne per e-mail. De uitdaging dit jaar was om de campagne niet alleen leuk, maar ook nuttig te maken \u2013 door bruikbare data van gasten te verzamelen. De creatieve oplossing: een gepersonaliseerde kerstkaart die oud-gasten online konden ontwerpen, gebaseerd op hun vakantievoorkeuren.DoelgroepOmdat Kennemer Duincampings uit drie verschillende campings bestaat, moest iedere gast een e-mail ontvangen vanuit de specifieke camping waar zij verbleven, en in de juiste taal (Nederlands, Duits of Engels). De Duitse doelgroep reageerde het meest enthousiast.DoelstellingenGasten verrassen met een originele, feestelijke boodschap […]<\/p>\n","protected":false},"author":10,"featured_media":55493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[24],"tags":[64],"class_list":["post-58065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-travel-and-leisure"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=58065"}],"version-history":[{"count":4,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58065\/revisions"}],"predecessor-version":[{"id":58986,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58065\/revisions\/58986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/55493"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=58065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=58065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=58065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\nAchtergrond<\/h2>\n
Doelgroep<\/h2>\n
Doelstellingen<\/h2>\n
De uitdaging<\/h2>\n
Aanpak<\/h2>\n
Hoe Deployteq dit mogelijk maakte<\/h2>\n
Slimme datastructuur<\/h3>\n
Klantprofielen<\/h3>\n
Resultaten & Learnings<\/h3>\n