{"id":58042,"date":"2025-02-18T16:18:30","date_gmt":"2025-02-18T16:18:30","guid":{"rendered":"https:\/\/deployteq.com\/foundation-kika-boosts-online-donations-by-35-with-smarter-marketing-automation-from-deployteq-and-mindwize\/"},"modified":"2025-09-19T18:52:08","modified_gmt":"2025-09-19T18:52:08","slug":"foundation-kika-boosts-online-donations-by-35-with-smarter-marketing-automation-from-deployteq-and-mindwize","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/foundation-kika-boosts-online-donations-by-35-with-smarter-marketing-automation-from-deployteq-and-mindwize\/","title":{"rendered":"Foundation KiKa boosts online donations by 35% with smarter marketing automation from Deployteq and Mindwize"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

De uitdaging<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

As a charity dedicated to funding childhood cancer research, Foundation KiKa<\/a> relies on donor contributions to continue its vital work. For years, their email marketing strategy had been successful, but it followed a one-size-fits-all approach, sending the same donation request to every supporter. <\/p>\n

Whilst engagement remained strong, KiKa saw an opportunity to optimise their email campaigns and increase donations by delivering more personalised, targeted messaging.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

KiKa needed a smarter way to:<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Improve donor engagement and retention<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Increase the number of repeat donations<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Ensure communications remained impactful without overwhelming supporters<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/02\/kika-1.jpg” title_text=”kika-1″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The challenge<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

KiKa had worked with the international fundraising agency, Mindwize<\/a>, for several years to refine their content and communication strategies. At the same time, KiKa had leveraged Deployteq\u2019s marketing automation platform<\/a> to successfully create and deliver email campaigns to over 90,000 engaged ambassadors. <\/p>\n

KiKa partnered with Mindwize and Deployteq to implement a more personalised, data-driven approach to email marketing. By using segmentation and automation, they could tailor messages to individual donors based on their giving behaviour, ensuring each supporter received the right message at the right time. <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/02\/kika-2.jpg” title_text=”kika-2″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Together, KiKa and Mindwize developed 16 audience segments based on key donor behaviours, such as donation frequency and contribution amount. Using these segments, KiKa and Mindwize optimised their content to ensure it was tailored to each segment. <\/p>\n

Deployteq\u2019s marketing automation platform then dynamically populated email content for each recipient based on their segment, making communications more relevant and encouraging ongoing support.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hoe Deployteq dit mogelijk maakte<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Deployteq\u2019s powerful marketing automation platform enabled KiKa to take their email campaigns to the next level by providing:<\/h4>\n

[\/et_pb_text][et_pb_blurb title=”Advanced audience segmentation” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Enabling the creation of 16 donor groups based on behavioural data, ensuring each recipient received content relevant to their giving history.[\/et_pb_blurb][et_pb_blurb title=”Dynamic content personalisation” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Automatically tailoring email messaging based on each donor\u2019s segment, making every interaction more meaningful.[\/et_pb_blurb][et_pb_blurb title=”Seamless automation” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Sending optimised messages at key moments in the donor journey, improving engagement without adding manual workload.[\/et_pb_blurb][et_pb_blurb title=”Data-driven insights” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Allowing KiKa and Mindwize to continuously test and refine their approach to maximise fundraising effectiveness.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The results<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/02\/kika-4.jpg” title_text=”kika-4″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]By introducing segmentation and personalised content, KiKa achieved outstanding growth in donor engagement and contributions:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||10px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”2023″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”28px” body_text_color=”#FFFFFF” text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

15,990 donors contributing \u20ac1.3 million<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”2024″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”28px” body_text_color=”#FFFFFF” text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

21,676 donors contributing \u20ac1.5 million<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

This represents a 35% increase<\/strong> in online donations, demonstrating the power of data-driven email marketing in driving fundraising success.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb use_icon=”on” font_icon=”||divi||400″ image_icon_width=”40px” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#3399FF” header_font_size=”28px” text_orientation=”center” custom_margin=”||30px||false|false” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201cAs a charity, experimenting with new strategies is always daunting, especially when existing approaches are already fairly successful.<\/p>\n

Previously, we always asked our audience for the same donation and call to action, but thanks to Mindwize\u2019s guidance and expertise, we dared to try a strategy that better aligns with our donors’ giving behaviour. It was crucial to maintain our brand and image and not overwhelm our donors. <\/p>\n

By not only sharing the results of our work but also clearly communicating what is still needed to achieve 100% recovery, our donors feel more connected to our mission than ever. We\u2019re excited to see what more we can achieve together.\u201d <\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Dewi Blaaupot<\/a>, Manager of Communications, KiKa<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Takeaways<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/02\/kika-5.jpg” title_text=”kika-5″ force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|0px|0px|0px|0px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]KiKa\u2019s success highlights the impact of a strategic, personalised approach to donor engagement. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Key lessons from this campaign include:<\/h4>\n

[\/et_pb_text][et_pb_blurb title=”Personalisation is key” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Tailoring messages to donor behaviour significantly improves engagement and response rates.[\/et_pb_blurb][et_pb_blurb title=”Segmentation drives results” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Targeting different donor groups with relevant content increases both retention and donation amounts.[\/et_pb_blurb][et_pb_blurb title=”Automation enhances efficiency” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Smart automation reduces manual effort whilst ensuring timely and effective communication.[\/et_pb_blurb][et_pb_blurb title=”Data-led decision-making works” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Analysing donor behaviour allows charities to refine their messaging for maximum impact.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

De uitdagingAs a charity dedicated to funding childhood cancer research, Foundation KiKa relies on donor contributions to continue its vital work. For years, their email marketing strategy had been successful, but it followed a one-size-fits-all approach, sending the same donation request to every supporter. Whilst engagement remained strong, KiKa saw an opportunity to optimise their email campaigns and increase donations by delivering more personalised, targeted messaging.KiKa needed a smarter way to:Improve donor engagement and retentionIncrease the number of repeat donationsEnsure communications remained impactful without overwhelming supportersThe challengeKiKa had worked with the international fundraising agency, Mindwize, for several years to refine their content and communication strategies. At the same time, KiKa had leveraged Deployteq\u2019s marketing automation platform to successfully create and deliver email campaigns to over 90,000 engaged ambassadors. KiKa partnered with Mindwize and Deployteq to implement a more personalised, data-driven approach to email marketing. By using segmentation and automation, they could tailor messages to individual donors based on their giving behaviour, ensuring each supporter received the right message at the right time. Together, KiKa and Mindwize developed 16 audience segments based on key donor behaviours, such as donation frequency and contribution amount. Using these segments, KiKa and Mindwize optimised their […]<\/p>\n","protected":false},"author":10,"featured_media":53677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-58042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=58042"}],"version-history":[{"count":2,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58042\/revisions"}],"predecessor-version":[{"id":58044,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58042\/revisions\/58044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/53677"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=58042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=58042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=58042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}