[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=yxtHTrHU3Ns” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” box_shadow_style=”preset1″ sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMDIifX0=@” button_text=”Book a call” button_alignment=”right” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”1em” button_text_color=”#FFFFFF” button_bg_color=”#3399FF” button_border_width=”1px” button_border_color=”#3399FF” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.4em|1em|0.4em|1em|true|true” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#3399FF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
In today\u2019s fast-paced marketing environment, the ability to adapt and personalise communication is critical for success. Deployteq, a leading marketing automation platform, empowers companies like Centraal Beheer to seamlessly combine technical precision with creative execution. Wilbert, a technical marketing automation specialist at Centraal Beheer, shares how Deployteq enables his team to achieve exceptional results.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
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Deployteq serves as a versatile toolbox for Centraal Beheer, providing tools that cater to both technical and non-technical marketers. Wilbert explains, \u201cIt\u2019s like a carpenter\u2019s toolbox\u2014you can create anything your business or marketing team needs.\u201d With features ranging from smart templating to drag-and-drop editors, Deployteq ensures everyone can contribute to crafting impactful campaigns.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
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One of the most significant projects at Centraal Beheer was the implementation of drag-and-drop email templates. These templates are used across various departments, enabling consistency and efficiency. \u201cWhether it\u2019s for intermediaries, retail, or B2B, these templates streamline the process, allowing us to respond quickly to market changes,\u201d Wilbert explains.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]By eliminating the need for coding, Deployteq empowers Centraal Beheer\u2019s marketers to build and launch campaigns in hours, not days. This agility is crucial in staying ahead of competitors in the insurance industry.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Centraal Beheer places a high priority on personalisation to deliver a superior customer experience. Deployteq\u2019s advanced smart templating capabilities allow Wilbert\u2019s team to integrate customer data seamlessly into campaigns. \u201cIf a customer\u2019s first name isn\u2019t available, we can easily implement a fallback to maintain a personalised touch,\u201d he notes.<\/p>\n
Deployteq\u2019s visual and profile editors also enable Centraal Beheer\u2019s marketers to create customised content for different audience segments without requiring technical expertise. This ensures every message feels tailored, increasing engagement and conversions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Deployteq isn\u2019t just about emails; it\u2019s a comprehensive CRM strategy enabler. At Centraal Beheer, the platform is used to build no-code landing pages that integrate seamlessly with their campaigns. \u201cOur landing page templates are drag-and-drop, making it easy for teams to create forms or dynamic content without any coding knowledge,\u201d Wilbert explains.<\/p>\n
Deployteq\u2019s ability to connect form data directly to the CRM\u2014or use it temporarily for campaigns\u2014offers flexibility, especially in industries with stringent data storage regulations like insurance. \u201cIt\u2019s convenient and ensures compliance,\u201d Wilbert adds.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
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A key strength of Deployteq is its ability to bridge the gap between technical specialists and functional marketers. Wilbert works closely with his team to ensure Deployteq\u2019s tools meet their needs. \u201cIt\u2019s about making sure the tools are practical and easy to use. We collaborate to ensure the technical possibilities align with functional goals,\u201d he says.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_padding=”20px|20px|20px|20px|true|true” text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]This approach ensures that Deployteq empowers marketers to focus on creativity and strategy while leaving the technical complexities to the platform.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]When asked for his top advice to marketers, Wilbert stresses the importance of listening to customers. \u201cSend emails asking for feedback. Use tools like Deployteq to embed feedback mechanisms into campaigns. At Centraal Beheer, this has been invaluable in improving our processes and customer satisfaction,\u201d he shares.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Deployteq\u2019s user-friendly interface, powerful personalisation tools, and cross-channel capabilities make it the perfect solution for companies like Centraal Beheer. By simplifying workflows and enabling meaningful customer interactions, Deployteq helps businesses save time and boost ROI.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_cta title=”Ready to see what Deployteq can do for your business?” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMDIifX0=@” button_text=”Contact us” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_button=”on” button_text_size=”1em” button_text_color=”#142893″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_border_color=”#FFFFFF” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” button_custom_padding=”0.4em||0.4em|1em|true|false” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” custom_css_promo_description=”margin-bottom: 1em;” custom_css_promo_title=”margin-bottom: 12px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” theme_builder_area=”post_content”]<\/p>\n
Discover how our platform can transform your marketing strategy and take your campaigns to the next level.<\/p>\n
[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” custom_padding=”20px|20px|20px|20px|true|true” link_option_url=”#” text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#3399FF” theme_builder_area=”post_content”]Optimising Marketing for Insurance: Lessons from Achmea\u2019s Deployteq Experience[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” custom_padding=”20px|20px|20px|20px|true|true” link_option_url=”https:\/\/deployteq.com\/5-ways-finance-insurance-brands-can-increase-brand-awareness-with-marketing-automation\/” text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#3399FF” theme_builder_area=”post_content”]5 Ways Finance & Insurance Brands Can Increase Brand Awareness with Marketing Automation[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” custom_padding=”20px|20px|20px|20px|true|true” link_option_url=”https:\/\/deployteq.com\/email-marketing-for-financial-services\/” text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#3399FF” theme_builder_area=”post_content”]Marketing Automation for Financial Services[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Need help with your marketing automation campaigns? Book call with one of our specialists today.In today\u2019s fast-paced marketing environment, the ability to adapt and personalise communication is critical for success. Deployteq, a leading marketing automation platform, empowers companies like Centraal Beheer to seamlessly combine technical precision with creative execution. Wilbert, a technical marketing automation specialist at Centraal Beheer, shares how Deployteq enables his team to achieve exceptional results.The Power of Deployteq for Technical and Creative TeamsDeployteq serves as a versatile toolbox for Centraal Beheer, providing tools that cater to both technical and non-technical marketers. Wilbert explains, \u201cIt\u2019s like a carpenter\u2019s toolbox\u2014you can create anything your business or marketing team needs.\u201d With features ranging from smart templating to drag-and-drop editors, Deployteq ensures everyone can contribute to crafting impactful campaigns.Simplifying Campaign Creation with Drag-and-Drop TemplatesOne of the most significant projects at Centraal Beheer was the implementation of drag-and-drop email templates. These templates are used across various departments, enabling consistency and efficiency. \u201cWhether it\u2019s for intermediaries, retail, or B2B, these templates streamline the process, allowing us to respond quickly to market changes,\u201d Wilbert explains.By eliminating the need for coding, Deployteq empowers Centraal Beheer\u2019s marketers to build and launch campaigns in hours, not days. […]<\/p>\n","protected":false},"author":10,"featured_media":53520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[25],"tags":[65],"class_list":["post-58037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-finance-and-insurance"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=58037"}],"version-history":[{"count":1,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58037\/revisions"}],"predecessor-version":[{"id":58038,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58037\/revisions\/58038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/53520"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=58037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=58037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=58037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}