[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=1KtJBI5YoNM” _builder_version=”4.27.4″ _module_preset=”default” box_shadow_style=”preset1″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMDIifX0=@” button_text=”Book a call” button_alignment=”right” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”1em” button_text_color=”#FFFFFF” button_bg_color=”#3399FF” button_border_width=”1px” button_border_color=”#3399FF” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.4em|1em|0.4em|1em|true|true” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#3399FF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
In the highly regulated insurance and finance industry<\/strong>, where precision, trust, and efficiency are paramount, marketing automation has emerged as a critical tool for customer engagement. Mark, an email marketing specialist at Centraal Beheer, part of the Dutch insurance leader Achmea, shares how tools like Deployteq enable them to deliver seamless, effective omnichannel campaigns.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The insurance and finance industry<\/strong> faces unique challenges, including compliance, complex customer needs, and extensive data management. Achmea\u2019s success with marketing automation lies in its ability to blend personalisation with operational efficiency. By leveraging Deployteq, they have transformed customer communication and campaign execution to meet these industry-specific demands.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_blurb title=”Adaptable for All Skill Levels” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]Deployteq\u2019s drag-and-drop interface empowers creative marketers to design campaigns without technical expertise, while also allowing advanced users to build customised templates and develop API integrations. This versatility ensures that all team members can contribute effectively.[\/et_pb_blurb][et_pb_blurb title=”Streamlined Campaign Design” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]The Campaign Designer tool in Deployteq helps translate creative ideas into actionable campaigns. \u201cIf you can draw it, you can build it,\u201d Mark explains, highlighting how the tool simplifies the journey from brainstorming to execution.[\/et_pb_blurb][et_pb_blurb title=”Personalised Customer Experiences” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]Achmea\u2019s standout campaign, \u201cThe Green Welcome,\u201d epitomises the power of personalisation. New customers receive a bespoke video tailored to their name, policy details, and contact preferences. This thoughtful approach answers common customer questions upfront, fostering trust and reducing the need for follow-up interactions.[\/et_pb_blurb][et_pb_blurb title=”Custom Data Models for Precision” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]Deployteq\u2019s data model feature enables Achmea to centralise and customise customer data. This not only enhances campaign relevance but also ensures integration with CRM systems, aligning marketing efforts with organisational goals.[\/et_pb_blurb][et_pb_blurb title=”Internal Efficiency Improvements” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ background_color=”#3399FF” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” custom_css_blurb_title=”margin-bottom: 10px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]Beyond external campaigns, Deployteq supports Achmea\u2019s internal teams by integrating disparate systems into unified portals. This innovation saves time for colleagues, enabling faster responses to customer queries.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Mark\u2019s approach to every campaign is rooted in three guiding principles, which he calls his “3 Pillars of Success”:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Save Time” use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Automate repetitive tasks and streamline workflows for faster execution.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Save Effort” use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Simplify processes for both customers and internal teams.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px|20px|30px|20px|true|true” custom_padding_tablet=”30px|20px|30px|20px|true|true” custom_padding_phone=”20px||20px||true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.19)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Save Money” use_icon=”on” font_icon=”||fa||900″ image_icon_width=”32px” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ text_orientation=”center” animation=”off” global_colors_info=”{}” theme_builder_area=”post_content”]Optimise resources to minimise costs without compromising quality.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n By adhering to these principles, Achmea ensures that each campaign provides value for both customers and the organisation.\n<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Mark\u2019s philosophy, \u201cConvenience creates loyalty,\u201d resonates strongly in the insurance and finance industry<\/strong>, where customers value clarity and simplicity. Achmea exemplifies this by delivering personalised, accessible, and timely communications, ensuring that even complex products and services are easy to understand.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Operating within the stringent compliance frameworks of the insurance and finance sector<\/strong>, Achmea demonstrates how marketing automation can meet regulatory requirements while maintaining customer satisfaction. Deployteq\u2019s secure and adaptable platform allows them to execute campaigns that are both compliant and customer-centric.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0.75rem||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Achmea\u2019s innovative use of Deployteq highlights the transformative potential of marketing automation in the insurance and finance industry<\/strong>. By focusing on personalisation, operational efficiency, and Mark\u2019s 3 Pillars of Success, Achmea sets a high standard for creating meaningful customer connections in a digital-first world.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_cta title=”Ready to Transform Your Marketing Strategy?” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMDIifX0=@” button_text=”Contact us” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” custom_button=”on” button_text_size=”1em” button_text_color=”#142893″ button_bg_color=”#FFFFFF” button_border_width=”1px” button_border_color=”#FFFFFF” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” button_custom_padding=”0.4em||0.4em|1em|true|false” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”40px|40px|40px|40px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”24px” header_font_size_last_edited=”on|phone” custom_css_promo_description=”margin-bottom: 1em;” custom_css_promo_title=”margin-bottom: 12px;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|desktop” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” theme_builder_area=”post_content”]<\/p>\n Speak with one of our sales specialists today to discuss how Deployteq can meet your unique needs in the finance and insurance sectors. <\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” custom_padding=”20px|20px|20px|20px|true|true” link_option_url=”#” hover_enabled=”0″ text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#3399FF” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n From email to CRM: Achmea’s comprehensive marketing automation with Deployteq<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” custom_padding=”20px|20px|20px|20px|true|true” link_option_url=”https:\/\/deployteq.com\/5-ways-finance-insurance-brands-can-increase-brand-awareness-with-marketing-automation\/” hover_enabled=”0″ text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#3399FF” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n 5 ways finance & insurance brands can increase brand awareness with marketing automation<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” custom_padding=”20px|20px|20px|20px|true|true” link_option_url=”https:\/\/deployteq.com\/email-marketing-for-financial-services\/” text_text_color_last_edited=”off|desktop” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”rgba(20,40,147,0.2)” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” text_text_color__hover_enabled=”on|desktop” text_text_color__hover=”#3399FF” theme_builder_area=”post_content”]Marketing Automation for Financial Services[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Need help with your marketing automation campaigns? Book call with one of our specialists today.In the highly regulated insurance and finance industry, where precision, trust, and efficiency are paramount, marketing automation has emerged as a critical tool for customer engagement. Mark, an email marketing specialist at Centraal Beheer, part of the Dutch insurance leader Achmea, shares how tools like Deployteq enable them to deliver seamless, effective omnichannel campaigns.Marketing Automation in the Insurance and Finance SectorThe insurance and finance industry faces unique challenges, including compliance, complex customer needs, and extensive data management. Achmea\u2019s success with marketing automation lies in its ability to blend personalisation with operational efficiency. By leveraging Deployteq, they have transformed customer communication and campaign execution to meet these industry-specific demands.Key Benefits of DeployteqDeployteq\u2019s drag-and-drop interface empowers creative marketers to design campaigns without technical expertise, while also allowing advanced users to build customised templates and develop API integrations. This versatility ensures that all team members can contribute effectively.The Campaign Designer tool in Deployteq helps translate creative ideas into actionable campaigns. \u201cIf you can draw it, you can build it,\u201d Mark explains, highlighting how the tool simplifies the journey from brainstorming to execution.Achmea\u2019s standout campaign, \u201cThe Green Welcome,\u201d epitomises the […]<\/p>\n","protected":false},"author":10,"featured_media":53514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[25],"tags":[65],"class_list":["post-58035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-finance-and-insurance"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=58035"}],"version-history":[{"count":1,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58035\/revisions"}],"predecessor-version":[{"id":58036,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/58035\/revisions\/58036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/53514"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=58035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=58035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=58035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Marketing Automation in the Insurance and Finance Sector<\/h2>\n
Key Benefits of Deployteq<\/h2>\n
Mark\u2019s 3 Pillars of Success<\/h2>\n
Convenience Creates Loyalty in Insurance Marketing<\/h2>\n
Navigating Regulation with Automation<\/h2>\n
Conclusion<\/h2>\n
Other blogs you might be interested in<\/h4>\n