[et_pb_section fb_built=”1″ _builder_version=”4.27.3″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Today\u2019s passengers are spoiled for choice when it comes to booking travel. Which means that keeping them coming back time and time again takes more than just a smooth ride.<\/p>\n
Instead, brands need to focus on building lasting relationships that go far beyond a single booking. And that\u2019s where lifecycle marketing automation<\/a> comes in, helping airline and transport brands to deliver personalised, perfectly timed, and unforgettable experiences.<\/p>\n If you\u2019re ready to boost engagement with passengers throughout their entire booking journey, then here are seven campaigns designed to engage new passengers, and increase loyalty so that travellers choose your brand every time.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]The journey with an airline or transport brand starts as soon as a customer signs up to a newsletter, creates an account, or books their first ticket. And a warm, welcoming campaign can set the tone for a lasting relationship. <\/p>\n A friendly series of emails can introduce travellers to everything the brand has to offer, such as loyalty programmes, onboard services, and tips to make their journey even better.<\/p>\n For airlines, this might mean sharing how they can earn and spend points or giving them a sneak peek at in-flight perks through a quick video. And for transport companies, it could be handy tips such as connecting to Wi-Fi, checking in smoothly, or what to expect onboard. <\/p>\n These thoughtful touches not only show passengers that the brand cares but also reassures them that they\u2019ve made the right choice by booking.[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2024\/12\/7-lifecycle-marketing-automation-campaigns-airlines-1.png” title_text=”7-lifecycle-marketing-automation-campaigns-airlines-1″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]As the travel day approaches, anticipation builds, and sometimes so does a little nervousness. <\/p>\n Pre-departure campaigns are a great way to keep passengers engaged whilst reassuring them that everything\u2019s taken care of. Brands can send helpful, personalised reminders about travel essentials, seat upgrades, or baggage policies to ensure airline passengers feel well-prepared.<\/p>\n For transport companies, it\u2019s an opportunity to provide practical information, such as station amenities, weather updates, or even recommendations for places to visit at their destination. <\/p>\n These thoughtful messages not only build excitement but also show commitment to making the customer\u2019s journey as smooth and enjoyable as possible.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]The end of a journey doesn\u2019t have to mean goodbye. By executing post-trip campaigns, brands can keep the relationship going and ensure they are front of mind for future travel.<\/p>\n A simple, thoughtful thank-you email can work wonders. This can include a feedback request to show traveller\u2019s opinions are valued, offer exclusive discounts for their next booking, or suggest destinations similar to where they\u2019ve just been.<\/p>\n For example, if a passenger recently flew to Athens, brands can recommend other historic European cities they might love. These personalised touches keep customers feeling valued and eager to plan their next adventure with the brand.[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2024\/12\/7-lifecycle-marketing-automation-campaigns-airlines-3b.png” title_text=”7-lifecycle-marketing-automation-campaigns-airlines-3b” align=”center” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Sometimes, customers drift away, but that doesn\u2019t mean they\u2019re gone forever. <\/p>\n A recovery campaign can help rekindle their interest and bring them back on board. Brands can reach out with a friendly message reminding them of what they\u2019re missing, whether it\u2019s new routes, upgraded services, or enhanced loyalty perks.<\/p>\n Brands can add a little urgency with a time-sensitive offer, such as bonus points or discounts for booking within a certain timeframe. Or, warm \u201cWe miss you!\u201d email with an exclusive incentive can be just the nudge they need to return.[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2024\/12\/7-lifecycle-marketing-automation-campaigns-airlines-4.png” title_text=”7-lifecycle-marketing-automation-campaigns-airlines-4″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Travel delays and disruptions are inevitable, but how brands handle them can make all the difference. <\/p>\n Proactively communicating with passengers during these moments can turn frustration into trust. Brands can send real-time updates about delays, cancellations, or rebooking options, showing their customers that they\u2019re on top of the situation.<\/p>\n For airlines, going the extra mile with lounge access or food vouchers can ease the inconvenience. Meanwhile, transport companies can offer automatic compensation or suggest alternative routes. <\/p>\n These thoughtful gestures demonstrate empathy and reliability, showing passengers they\u2019re in good hands, even during challenging times.[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2024\/12\/7-lifecycle-marketing-automation-campaigns-airlines-5.png” title_text=”7-lifecycle-marketing-automation-campaigns-airlines-5″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Everyone loves to feel recognised and valued, and milestone rewards are the perfect way to make passengers feel appreciated. <\/p>\n Whether it\u2019s their first booking, reaching a loyalty programme tier, or earning a certain number of points, these moments are worth celebrating.<\/p>\n This could include sending an email congratulating the traveller on reaching a new loyalty tier, and providing a special perk such as discounted lounge access or priority boarding. Or, for transport companies, milestones could be celebrated with free tickets or exclusive upgrades. <\/p>\n Recognising these achievements is a simple way to turn passengers into proud, long-term customers and advocates for a brand.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]Why stop at just one trip? <\/p>\n With tailored travel suggestions, brands can inspire passengers to start planning their next adventure. By using their booking history and preferences, brands can offer personalised recommendations that feel like they were made just for them.<\/p>\n For example, if a traveller recently flew to a beach destination, brands could suggest other beach getaways or tropical escapes. Or, if a passenger regularly commutes between two cities, brands could highlight seasonal discounts or special services for their route. <\/p>\n These suggestions not only show that brands are paying attention, they also position the brand as a helpful guide in travel planning.[\/et_pb_text][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2024\/12\/7-lifecycle-marketing-automation-campaigns-airlines-7.png” title_text=”7-lifecycle-marketing-automation-campaigns-airlines-7″ align=”center” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||12px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n When it comes to booking with airlines and transport brands, customers expect more than just a ticket, they want a seamless, personalised experience that makes them feel valued.<\/p>\n Lifecycle marketing automation<\/a> helps brands connect with passengers at every stage of their journey, offering timely and relevant communications that make an impact.<\/p>\n By embracing these seven campaigns, brands aren\u2019t just sending emails or promotions, they\u2019re building real, lasting relationships with their travellers.<\/p>\n At Deployteq, we specialise in helping airline and transport brands<\/a> engage with their audience at every step of their booking journey. And with our innovative marketing automation platform, all of the above campaigns can be executed with ease.<\/p>\nWelcome campaigns for a warm welcome aboard<\/h2>\n
Pre-departure emails to build excitement<\/h2>\n
Post-trip engagement to maintain connection<\/h2>\n
Recovery campaigns to reconnect<\/h2>\n
Disruption updates to build trust<\/h2>\n
Milestone rewards to celebrate your passengers<\/h2>\n
Tailored travel suggestions to inspire<\/h2>\n
Next steps<\/h2>\n