{"id":45442,"date":"2024-01-22T15:21:26","date_gmt":"2024-01-22T15:21:26","guid":{"rendered":"https:\/\/deployteq.com\/6-000-nieuwe-telefoonnummers-door-leen-bakkers-sms-campagne\/"},"modified":"2024-02-14T12:12:11","modified_gmt":"2024-02-14T12:12:11","slug":"6-000-nieuwe-telefoonnummers-door-leen-bakkers-sms-campagne","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/6-000-nieuwe-telefoonnummers-door-leen-bakkers-sms-campagne\/","title":{"rendered":"6.000 nieuwe telefoonnummers door Leen Bakker’s SMS campagne"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”-42px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”rij” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.23.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” inline_fonts=”ABeeZee” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

<\/strong><\/h2>\n

Het project<\/strong><\/h2>\n

Op Black Friday is de concurrentie in de inbox torenhoog! Leen Bakker, het grootste meubel- en decoratiemerk van Nederland, wilde in deze drukke periode opvallen door nieuwe kanalen te verkennen.<\/p>\n

Oplossing<\/strong><\/h2>\n
    \n
  • Met behulp van Deployteq heeft Leen Bakker een campagne opgezet die is opgebouwd uit verschillende pagina’s om hun SMS-data te verzamelen en te verrijken.<\/li>\n
  • In ruil voor hun mobiele nummer ontvingen consumenten een kortingscode voor de komende Black Friday-uitverkoop via e-mail.<\/li>\n<\/ul>\n

    De resultaten<\/strong><\/h2>\n
      \n
    • De resultaten van deze campagne overtroffen de verwachtingen, met een CTR van 27% en 6.000 verzamelde nummers met opt-ins.<\/li>\n<\/ul>\n

       <\/p>\n

      [\/et_pb_text][et_pb_testimonial author=”Bibianne van Roosmalen ” portrait_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2024\/01\/Bvanroosmalen.jpeg” _builder_version=”4.23.4″ _module_preset=”default” theme_builder_area=”post_content” company_name=”Leen Bakker” job_title=”E-mail Marketeer” hover_enabled=”0″ sticky_enabled=”0″ title_text=”Bvanroosmalen”]<\/p>\n

      Onze eerste Black Friday met Deployteq was een groot succes. De resultaten overtroffen onze verwachtingen, vooral als we kijken naar het effect van SMS-korting op de CTR.<\/p>\n

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      Mobiele nummers met opt-in verzameld<\/p>\n

      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: center top;||background-size: 300% 100%;||margin: 0 .5vw !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”+27%” content_max_width=”100%” _builder_version=”4.23.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_size=”custom” background_image_width=”3.5vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.5vw|3vw|||false|false” custom_padding_tablet=”8px|3vh|||false|false” custom_padding_phone=”|10px|||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ header_font_size_tablet=”28px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_image_phone=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”20px” background_image_width_phone=”16px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

      Click through rate<\/p>\n

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      Toename in gebruik van de Black Friday-aanbieding<\/p>\n

      [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Het project Op Black Friday is de concurrentie in de inbox torenhoog! Leen Bakker, het grootste meubel- en decoratiemerk van Nederland, wilde in deze drukke periode opvallen door nieuwe kanalen te verkennen. Oplossing Met behulp van Deployteq heeft Leen Bakker een campagne opgezet die is opgebouwd uit verschillende pagina’s om hun SMS-data te verzamelen en te verrijken. In ruil voor hun mobiele nummer ontvingen consumenten een kortingscode voor de komende Black Friday-uitverkoop via e-mail. De resultaten De resultaten van deze campagne overtroffen de verwachtingen, met een CTR van 27% en 6.000 verzamelde nummers met opt-ins.  Onze eerste Black Friday met Deployteq was een groot succes. De resultaten overtroffen onze verwachtingen, vooral als we kijken naar het effect van SMS-korting op de CTR.Mobiele nummers met opt-in verzameldClick through rateToename in gebruik van de Black Friday-aanbieding<\/p>\n","protected":false},"author":13,"featured_media":42005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-45442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/45442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=45442"}],"version-history":[{"count":2,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/45442\/revisions"}],"predecessor-version":[{"id":45444,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/45442\/revisions\/45444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/42005"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=45442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=45442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=45442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}