{"id":44980,"date":"2024-01-11T14:28:01","date_gmt":"2024-01-11T14:28:01","guid":{"rendered":"https:\/\/deployteq.com\/center-parcs-zet-marketing-automation-in-om-boekingen-te-verhogen-en-behaalt-een-roi-van-1000-roi-via-hun-klantactivatiecampagne\/"},"modified":"2025-10-29T18:20:16","modified_gmt":"2025-10-29T18:20:16","slug":"center-parcs-zet-marketing-automation-in-om-boekingen-te-verhogen-en-behaalt-een-roi-van-1000-roi-via-hun-klantactivatiecampagne","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/center-parcs-zet-marketing-automation-in-om-boekingen-te-verhogen-en-behaalt-een-roi-van-1000-roi-via-hun-klantactivatiecampagne\/","title":{"rendered":"Center Parcs zet marketing automation in om boekingen te verhogen en behaalt een ROI van 1000% via hun klantactivatiecampagne"},"content":{"rendered":"

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Ook te zien in de NewDigitalAge.<\/a><\/em><\/p>\n

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Al meer dan 50 jaar is Center Parcs d\u00e9 plek om nieuwe herinneringen te maken met je geliefden. Center Parcs wilde zijn database uitbreiden met nieuwsbrief inschrijvingen om meer boekingen te genereren.<\/p>\n

Met hun meest recente campagne behaalde Center Parcs<\/a> meer dan 1000% Return On Investment (ROI) met een digitale transformatie activatiecampagne geleverd door onze partner, creatief digitaal marketingbureau Happy Horizon,<\/a> via ons marketing automation platform Deployteq.<\/p>\n

De campagne had als doel het aantal inschrijvingen op de nieuwsbrief van Center Parcs onder nieuwe klanten te verhogen door middel van een zeer interactieve ‘digitale kraskaart’, verspreid via social advertising, die klanten naar de landingspagina’s van de campagne zou leiden, gecre\u00eberd binnen Deployteq.<\/p>\n

Na het krassen kon Happy Horizon onmiddellijk de data van de gast voor Center Parcs verrijken en vervolgens de prijs tonen. De ‘altijd prijs’ prijs resulteert in meer dan 236 nieuwe boekingen bij Center Parcs, wat betekent dat de campagne 10 keer zoveel heeft opgeleverd dan het heeft gekost!<\/p>\n

Te midden van nieuwe Europese cookiewetten die het gebruik van cookies reguleren om ervoor te zorgen dat bedrijven transparantie geven over het verzamelen van data door derden, hielp de campagne van Deployteq Centre Parcs ook bij het verzamelen van first party data voor hun marketing- en engagementinspanningen.<\/p>\n

De zeer intu\u00eftieve interface van Deployteq stelde Happy Horizon in staat om snel een gestroomlijnd, end-to-end klanttraject op te bouwen waarbij personalisatie in elke fase prioriteit kreeg. Dit resulteerde in meer dan 40.000 nieuwe inschrijvingen voor de nieuwsbrief.<\/p>\n

Krystie van Delft, Campaign Strategist bij Happy Horizon: <\/strong>“Je ziet alle elementen en stappen precies zoals ze in de campagne staan. Daarom vinden we Deployteq een geweldig marketing automation platform om mee te werken voor onze klanten.”<\/p>\n

Door intelligente datasegmentatie binnen Deployteq kon Happy Horizon deze klanten retargeten met op maat gemaakte Center Parcs-aanbiedingen. Dit resulteerde in 236 nieuwe boekingen en een ROI van 1000 procent – ver boven de initi\u00eble campagnedoelstelling van 300 procent.<\/p>\n

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De resultaten<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||true|false” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||gap: 12px;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||gap: 12px;” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: left top;||background-size: 300% 100%;||margin: 0 .5vw 0 0 !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”1,000% ” image_icon_width=”100%” content_max_width=”100%” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw||0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content” header_level=”h3″ header_font_size=”32px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Toename in ROI<\/p>\n

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Extra bookings for Center Parcs<\/p>\n

” content_phone=”<\/p>\n

Extra bookings for Center Parcs<\/p>\n

” content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw|0px|0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content” header_level=”h3″ header_font_size=”32px” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Extra boekingen voor Center Parcs<\/p>\n

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Deelnemers aan de campagne<\/p>\n

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Ook te zien in de NewDigitalAge.Al meer dan 50 jaar is Center Parcs d\u00e9 plek om nieuwe herinneringen te maken met je geliefden. Center Parcs wilde zijn database uitbreiden met nieuwsbrief inschrijvingen om meer boekingen te genereren. Met hun meest recente campagne behaalde Center Parcs meer dan 1000% Return On Investment (ROI) met een digitale transformatie activatiecampagne geleverd door onze partner, creatief digitaal marketingbureau Happy Horizon, via ons marketing automation platform Deployteq. De campagne had als doel het aantal inschrijvingen op de nieuwsbrief van Center Parcs onder nieuwe klanten te verhogen door middel van een zeer interactieve ‘digitale kraskaart’, verspreid via social advertising, die klanten naar de landingspagina’s van de campagne zou leiden, gecre\u00eberd binnen Deployteq. Na het krassen kon Happy Horizon onmiddellijk de data van de gast voor Center Parcs verrijken en vervolgens de prijs tonen. De ‘altijd prijs’ prijs resulteert in meer dan 236 nieuwe boekingen bij Center Parcs, wat betekent dat de campagne 10 keer zoveel heeft opgeleverd dan het heeft gekost! Te midden van nieuwe Europese cookiewetten die het gebruik van cookies reguleren om ervoor te zorgen dat bedrijven transparantie geven over het verzamelen van data door derden, hielp de campagne van Deployteq Centre Parcs ook […]<\/p>\n","protected":false},"author":13,"featured_media":44399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[24],"tags":[],"class_list":["post-44980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/44980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=44980"}],"version-history":[{"count":10,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/44980\/revisions"}],"predecessor-version":[{"id":59005,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/44980\/revisions\/59005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/44399"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=44980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=44980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=44980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}