{"id":42045,"date":"2023-11-21T10:11:08","date_gmt":"2023-11-21T10:11:08","guid":{"rendered":"https:\/\/deployteq.com\/?p=42045"},"modified":"2025-01-15T09:45:09","modified_gmt":"2025-01-15T09:45:09","slug":"engagement-scoring-met-trombosestichting-en-mindwize","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/engagement-scoring-met-trombosestichting-en-mindwize\/","title":{"rendered":"Engagement scoring met Trombosestichting en Mindwize"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Met de engagement scoring in Deployteq selecteert Mindwize nu voor elke nieuwsbrief de actieve klanten voor Trombosestichting. Deze selectie van actieve klanten doet Mindwize in het profiel voor de nieuwsbrief en is met \u00e9\u00e9n object in Deployteq gemakkelijk te regelen. Door de inzet van engagement scoring steeg de open rate van de nieuwsbrief van Trombosestichting van gemiddeld 40% naar gemiddeld 60%.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;69px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>De resulaten<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;1vh||1vh||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;||gap: 12px;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;||gap: 12px;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;120deg&#8221; background_color_gradient_stops=&#8221;#3399ff 0%|#142893 100%&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;300%&#8221; background_image_height=&#8221;100%&#8221; custom_padding=&#8221;1.5%|1.5%|2%|2%|false|false&#8221; custom_padding_tablet=&#8221;24px|24px|32px|32px|false|false&#8221; custom_padding_phone=&#8221;16px|16px|20px|20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;300ms&#8221; animation_intensity_slide=&#8221;3%&#8221; background_last_edited=&#8221;on|tablet&#8221; background_color_gradient_direction_tablet=&#8221;150deg&#8221; custom_css_main_element=&#8221;background-position: left top;||background-size: 300% 100%;||margin: 0 .5vw 0 0 !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_radii_tablet=&#8221;on|20px|20px|20px|20px&#8221; border_radii_phone=&#8221;on|10px|10px|10px|10px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;background-position: left top;||background-size: 100% 300%;||margin: 0 !important;&#8221; custom_css_main_element_phone=&#8221;background-position: left top;||background-size: 100% 300%;||margin: 0 !important;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;+29%&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;2vw&#8221; header_letter_spacing=&#8221;-0.03em&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_line_height=&#8221;1.5em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;1.25vw&#8221; background_position=&#8221;top_right&#8221; background_horizontal_offset=&#8221;1%&#8221; custom_padding=&#8221;0.5vw|3vw|||false|false&#8221; custom_padding_tablet=&#8221;8px|60px|||false|false&#8221; custom_padding_phone=&#8221;|48px|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;28px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_tablet=&#8221;https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg&#8221; background_image_phone=&#8221;https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; background_image_width_tablet=&#8221;20px&#8221; background_image_width_phone=&#8221;16px&#8221; background_horizontal_offset_phone=&#8221;8px&#8221; custom_css_blurb_title=&#8221;padding-bottom: 0.75em;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;background-position: right 12px top !important;&#8221; custom_css_main_element_phone=&#8221;background-position: right 8px top !important;&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Click to open rate<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_radii_tablet=&#8221;on|20px|20px|20px|20px&#8221; border_radii_phone=&#8221;on|10px|10px|10px|10px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;background-position: left center;||background-size: 100% 300%;||margin: 0 !important;&#8221; custom_css_main_element_phone=&#8221;background-position: left center;||background-size: 100% 300%;||margin: 0 !important;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;+19%&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;2vw&#8221; header_letter_spacing=&#8221;-0.03em&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_line_height=&#8221;1.5em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;3vw&#8221; background_position=&#8221;top_right&#8221; background_horizontal_offset=&#8221;0%&#8221; custom_padding=&#8221;0.5vw|3vw|||false|false&#8221; custom_padding_tablet=&#8221;8px|60px|||false|false&#8221; custom_padding_phone=&#8221;|48px|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;28px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_width_tablet=&#8221;42px&#8221; background_image_width_phone=&#8221;36px&#8221; custom_css_blurb_title=&#8221;padding-bottom: 0.75em;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Identification rate<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;120deg&#8221; background_color_gradient_stops=&#8221;#3399ff 0%|#142893 100%&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;300%&#8221; background_image_height=&#8221;100%&#8221; custom_padding=&#8221;1.5%|1.5%|2%|2%|false|false&#8221; custom_padding_tablet=&#8221;24px|24px|32px|32px|false|false&#8221; custom_padding_phone=&#8221;16px|16px|20px|20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;900ms&#8221; animation_intensity_slide=&#8221;3%&#8221; background_last_edited=&#8221;on|tablet&#8221; background_color_gradient_direction_tablet=&#8221;150deg&#8221; custom_css_main_element=&#8221;background-position: right top;||background-size: 300% 100%;||margin: 0 0 0 .5vw !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_radii_tablet=&#8221;on|20px|20px|20px|20px&#8221; border_radii_phone=&#8221;on|10px|10px|10px|10px&#8221; border_radii_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;&#8221; custom_css_main_element_phone=&#8221;background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;+50%&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;2vw&#8221; header_letter_spacing=&#8221;-0.03em&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_line_height=&#8221;1.5em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;2.5vw&#8221; background_position=&#8221;top_right&#8221; background_horizontal_offset=&#8221;0%&#8221; custom_padding=&#8221;0.5vw|3vw|||false|false&#8221; custom_padding_tablet=&#8221;8px|60px|||false|false&#8221; custom_padding_phone=&#8221;|48px|||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;28px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_width_tablet=&#8221;40px&#8221; background_image_width_phone=&#8221;32px&#8221; custom_css_blurb_title=&#8221;padding-bottom: 0.75em;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Open rate<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_testimonial author=&#8221;Berry&#8221; company_name=&#8221;Mindwize&#8221; portrait_url=&#8221;data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u201cBinnen Deployteq is heel veel mogelijk, alles is simpel en super gebruiksvriendelijk. Het is duidelijk wat je moet doen als je een campagne hebt of een mail wilt maken. Daarnaast kun je ook complexe werkzaamheden uitvoeren met Deployteq. Alles is mogelijk met Deployteq. Bij andere systemen zie je vaak beperkingen, maar het is heel fijn dat je bij Deployteq niet vast loopt op onderdelen die niet mogelijk zijn. Deployteq is heel uitgebreid, blijven nieuwe dingen bedenken en is erg innovatief.\u201d<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met de engagement scoring in Deployteq selecteert Mindwize nu voor elke nieuwsbrief de actieve klanten voor Trombosestichting. Deze selectie van actieve klanten doet Mindwize in het profiel voor de nieuwsbrief en is met \u00e9\u00e9n object in Deployteq gemakkelijk te regelen. Door de inzet van engagement scoring steeg de open rate van de nieuwsbrief van Trombosestichting van gemiddeld 40% naar gemiddeld 60%.De resulatenClick to open rate &nbsp;Identification rateOpen rate\u201cBinnen Deployteq is heel veel mogelijk, alles is simpel en super gebruiksvriendelijk. Het is duidelijk wat je moet doen als je een campagne hebt of een mail wilt maken. Daarnaast kun je ook complexe werkzaamheden uitvoeren met Deployteq. Alles is mogelijk met Deployteq. Bij andere systemen zie je vaak beperkingen, maar het is heel fijn dat je bij Deployteq niet vast loopt op onderdelen die niet mogelijk zijn. Deployteq is heel uitgebreid, blijven nieuwe dingen bedenken en is erg innovatief.\u201d<\/p>\n","protected":false},"author":2,"featured_media":42048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-42045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/42045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=42045"}],"version-history":[{"count":9,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/42045\/revisions"}],"predecessor-version":[{"id":42181,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/42045\/revisions\/42181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/42048"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=42045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=42045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=42045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}