{"id":40282,"date":"2023-09-06T08:35:39","date_gmt":"2023-09-06T08:35:39","guid":{"rendered":"https:\/\/deployteq.com\/case-study-bouncepercentage-met-92-verlaagd\/"},"modified":"2025-05-01T11:40:45","modified_gmt":"2025-05-01T11:40:45","slug":"case-study-bouncepercentage-met-92-verlaagd","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/case-study-bouncepercentage-met-92-verlaagd\/","title":{"rendered":"Bouncepercentage met 92% verlaagd"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

E-mailadressen valideren <\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Online slagerij <\/span><\/span><\/span>BBQuality<\/span><\/span> <\/span>biedt vlees van hoge kwaliteit <\/span><\/span><\/span> voor een BBQ of dagelijks koken. Om de <\/span><\/span><\/span>BBQuality<\/span><\/span> <\/span>database <\/span><\/span><\/span>gemakkelijk toegankelijk te maken en de inkomsten uit de <\/span><\/span><\/span>wekelijkse nieuwsbrieven te verhogen, <\/span><\/span><\/span>heeft BBQuality in Deployteq een<\/span><\/span> <\/span>online <\/span><\/span><\/span>“Scratch & Win” game ontwikkeld. In soortgelijke eerdere <\/span><\/span><\/span>campagnes zag Happy Horizon een hoge bounce <\/span><\/span><\/span>rate van 2%. De uitdaging was om dit probleem in de nieuwe lancering <\/span><\/span><\/span>te verminderen.<\/span><\/span><\/p>\n

<\/span><\/p>\n

Oplossing<\/span><\/strong><\/h2>\n
    \n
  • Klanten laten hun informatie achter om de prijs te ontvangen. De verzamelde first-party data <\/span>worden vervolgens via Deployteq teruggestuurd naar de betaalde advertentiekanalen en worden gebruikt <\/span>om advertenties te verrijken. Dit vormt de basis voor doelgroepen.<\/span>\u200b<\/span><\/li>\n
  • Door middel van <\/span>Deployteq\u2019s<\/span> E-mail Benchmark heeft Happy Horizon een bounce rate van 0,52% als doel ingesteld<\/span>. <\/span>\u200b<\/span><\/li>\n
  • Er werd een API ontwikkel<\/span>d om e-mailadressen in realti<\/span>me te valideren via Debounce.<\/li>\n
  • We hebben een realtime validatie gekoppeld aan het e-mailinvoerveld met Deployteq, wat betekent dat<\/span> een klant het proces op de campagnepagina niet kan voltooien zonder een <\/span>correct e-mailadres in te voeren. <\/span><\/li>\n<\/ul>\n

    Resultaten<\/strong><\/h2>\n

    \u200bDeze oplossing heeft <\/span><\/span><\/span>BBQuality<\/span><\/span> geholpen om <\/span>de bounce rate van 2% naar 0,16% te brengen. Dit <\/span><\/span><\/span>beschermt hun e-mail reputatie en heeft het verlies van leads vermeden.<\/span><\/span>\u00a0Dit <\/span><\/span><\/span>succes heeft <\/span><\/span><\/span>BBQuality<\/span><\/span> <\/span>de mogelijkheid gegeven om hun database te vergroten en sales te verhogen <\/span><\/span><\/span>door middel van hun wekelijkse nieuwsbrief.<\/span><\/span><\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”1px|||79px|false|false” custom_margin_tablet=”-16px|||44px|false|false” custom_margin_phone=”|||27px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”21px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” width=”42%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”left” min_height=”119.3px” min_height_tablet=”” min_height_phone=”1000px” min_height_last_edited=”on|tablet” height_tablet=”658px” height_phone=”” height_last_edited=”on|phone” custom_margin=”|||0px|false|false” custom_padding=”0px||0px|0px|true|false” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||gap: 12px;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||gap: 12px;” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|6%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: left top;||background-size: 300% 100%;||margin: 0 .5vw 0 0 !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”92%” image_icon_width=”100%” content_max_width=”100%” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” header_line_height=”0em” body_text_color=”#FFFFFF” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”2.3vw|0vw||33px|false|false” custom_padding_tablet=”28px|0vh|||false|false” custom_padding_phone=”|9px|13px||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

    Vermindering in bounce <\/span><\/span><\/span>rate<\/span><\/span>\u200b<\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    E-mailadressen valideren Online slagerij BBQuality biedt vlees van hoge kwaliteit voor een BBQ of dagelijks koken. Om de BBQuality database gemakkelijk toegankelijk te maken en de inkomsten uit de wekelijkse nieuwsbrieven te verhogen, heeft BBQuality in Deployteq een online “Scratch & Win” game ontwikkeld. In soortgelijke eerdere campagnes zag Happy Horizon een hoge bounce rate van 2%. De uitdaging was om dit probleem in de nieuwe lancering te verminderen. Oplossing Klanten laten hun informatie achter om de prijs te ontvangen. De verzamelde first-party data worden vervolgens via Deployteq teruggestuurd naar de betaalde advertentiekanalen en worden gebruikt om advertenties te verrijken. Dit vormt de basis voor doelgroepen.\u200b Door middel van Deployteq\u2019s E-mail Benchmark heeft Happy Horizon een bounce rate van 0,52% als doel ingesteld. \u200b Er werd een API ontwikkeld om e-mailadressen in realtime te valideren via Debounce. We hebben een realtime validatie gekoppeld aan het e-mailinvoerveld met Deployteq, wat betekent dat een klant het proces op de campagnepagina niet kan voltooien zonder een correct e-mailadres in te voeren. Resultaten \u200bDeze oplossing heeft BBQuality geholpen om de bounce rate van 2% naar 0,16% te brengen. Dit beschermt hun e-mail reputatie en heeft het verlies van leads vermeden.\u00a0Dit succes heeft BBQuality de […]<\/p>\n","protected":false},"author":2,"featured_media":40271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[24],"tags":[],"class_list":["post-40282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/40282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=40282"}],"version-history":[{"count":6,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/40282\/revisions"}],"predecessor-version":[{"id":54267,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/40282\/revisions\/54267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/40271"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=40282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=40282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=40282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}