{"id":39760,"date":"2023-08-03T09:42:33","date_gmt":"2023-08-03T09:42:33","guid":{"rendered":"https:\/\/deployteq.com\/?p=39760"},"modified":"2023-09-12T12:27:59","modified_gmt":"2023-09-12T12:27:59","slug":"case-study-9-omzet-met-gepersonaliseerde-e-mailcampagne","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/case-study-9-omzet-met-gepersonaliseerde-e-mailcampagne\/","title":{"rendered":"+9% omzet
met gepersonaliseerde\u200b
e-mailcampagne"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”5px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” min_height=”671.5px” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” min_height=”745.8px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Hypergepersonaliseerde verjaardagscampagne <\/span><\/span><\/strong>\u200b<\/span><\/h2>\n

Online slagerij <\/span><\/span><\/span>BBQuality<\/span><\/span> <\/span> biedt vlees van hoge kwaliteit voor BBQ <\/span><\/span><\/span> of dagelijkse bereiding. In maart 2020 <\/span><\/span><\/span>merkte BBQuality<\/span><\/span> dat meer\u00a0<\/span><\/span><\/span>mensen geld uitgaven aan vlees van hoge kwaliteit voor thuis <\/span><\/span><\/span><\/span> als gevolg van de lockdown Na de pandemie is deze markt <\/span><\/span><\/span>veranderd en werd het consumentengedrag minder voorspelbaar, wat leidde <\/span><\/span><\/span>tot een instabiele inkomstenstroom. Happy Horizon cre\u00eberde samen <\/span><\/span><\/span>met Deployteq een campagne om een meer betrouwbare <\/span><\/span><\/span> en stabielere inkomstenstroom te cre\u00ebren.\u200b<\/span><\/span>\u200b<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

<\/span><\/span><\/strong><\/h2>\n

Oplossing<\/span><\/span><\/strong><\/h2>\n
    \n
  • Het team cre\u00eberde een hypergepersonaliseerde verjaardagscampagne <\/span>met een aanbod voor een beperkte tijd om urgentie<\/span> te cre\u00ebren en zo voor snelle conversies te zorgen.\u200b <\/span>\u200b<\/span><\/li>\n
  • De campagne bevatte een hoge mate van <\/span>personalisatie en koppelingen met verschillende databronnen, <\/span>zoals weersvoorspellingen, verzendtijden, <\/span>levertijden op basis van het moment waarop de e-mail werd geopend, <\/span>afhaalpunten in de buurt van de ontvanger en gepersonaliseerde <\/span>kortingscodes.<\/span>\u200b<\/span><\/li>\n<\/ul>\n

    <\/strong><\/span><\/h2>\n

    <\/strong><\/span><\/h2>\n

    Resultaten<\/strong> <\/span><\/h2>\n

    De campagne genereerde een maandelijkse omzet van<\/span> ongeveer \u20ac36.000 in de eerste vier maanden van 2021,<\/span> wat een stijging was van +9% ten opzichte van de <\/span> voorgaande periode. De campagne overtrof het doel van het team <\/span>van een extra +7,5% aan inkomsten.<\/span><\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” min_height=”98.3px” min_height_tablet=”98.3px” min_height_phone=”1000px” min_height_last_edited=”on|desktop” height_tablet=”658px” height_phone=”658px” height_last_edited=”on|phone” custom_padding=”0px||0px||true|false” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||gap: 12px;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||gap: 12px;” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: left top;||background-size: 300% 100%;||margin: 0 .5vw 0 0 !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”\u20ac36.000″ image_icon_width=”100%” content_max_width=”100%” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw||0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

    Inkomsten<\/span><\/span> <\/span>in <\/span><\/span><\/span>de<\/span><\/span> <\/span>eerste 4 <\/span><\/span><\/span>maanden<\/span><\/span> <\/span><\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: center top;||background-size: 300% 100%;||margin: 0 .5vw !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”+9%” image_icon_width=”100%” content_max_width=”100%” content_tablet=”<\/p>\n

    Inkomsten <\/span><\/span>stijging <\/span><\/span><\/span>t.o.<\/span><\/span>v. <\/span><\/span>de <\/span><\/span>vorige<\/span><\/span> <\/span><\/span><\/span>periode<\/span><\/span> <\/span><\/p>\n

    ” content_phone=”<\/p>\n

    Inkomsten <\/span><\/span>stijging <\/span><\/span><\/span>t.o.<\/span><\/span>v. <\/span><\/span>de <\/span><\/span>vorige<\/span><\/span> <\/span><\/span><\/span>periode<\/span><\/span> <\/span><\/p>\n

    ” content_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw|0px|0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

    Inkomsten <\/span><\/span>stijging <\/span><\/span><\/span>t.o.<\/span><\/span>v. <\/span><\/span>de <\/span><\/span>vorige<\/span><\/span> <\/span><\/span><\/span>periode<\/span><\/span>\u200b<\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: right top;||background-size: 300% 100%;||margin: 0 0 0 .5vw !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”+7.5%” image_icon_width=”100%” content_max_width=”100%” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/1-1.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw||0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/1-1.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/1-1.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

    Inkomsten boven <\/span><\/span><\/span>de doelstelling<\/span><\/span>\u200b<\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Hypergepersonaliseerde verjaardagscampagne \u200b Online slagerij BBQuality biedt vlees van hoge kwaliteit voor BBQ of dagelijkse bereiding. In maart 2020 merkte BBQuality dat meer\u00a0mensen geld uitgaven aan vlees van hoge kwaliteit voor thuis als gevolg van de lockdown Na de pandemie is deze markt veranderd en werd het consumentengedrag minder voorspelbaar, wat leidde tot een instabiele inkomstenstroom. Happy Horizon cre\u00eberde samen met Deployteq een campagne om een meer betrouwbare en stabielere inkomstenstroom te cre\u00ebren.\u200b\u200b Oplossing Het team cre\u00eberde een hypergepersonaliseerde verjaardagscampagne met een aanbod voor een beperkte tijd om urgentie te cre\u00ebren en zo voor snelle conversies te zorgen.\u200b \u200b De campagne bevatte een hoge mate van personalisatie en koppelingen met verschillende databronnen, zoals weersvoorspellingen, verzendtijden, levertijden op basis van het moment waarop de e-mail werd geopend, afhaalpunten in de buurt van de ontvanger en gepersonaliseerde kortingscodes.\u200b Resultaten De campagne genereerde een maandelijkse omzet van ongeveer \u20ac36.000 in de eerste vier maanden van 2021, wat een stijging was van +9% ten opzichte van de voorgaande periode. De campagne overtrof het doel van het team van een extra +7,5% aan inkomsten.Inkomsten in de eerste 4 maanden Inkomsten stijging t.o.v. de vorige periode\u200bInkomsten boven de doelstelling\u200b<\/p>\n","protected":false},"author":2,"featured_media":39732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-39760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/39760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=39760"}],"version-history":[{"count":1,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/39760\/revisions"}],"predecessor-version":[{"id":40328,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/39760\/revisions\/40328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/39732"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=39760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=39760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=39760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}