{"id":39752,"date":"2023-08-03T11:56:26","date_gmt":"2023-08-03T11:56:26","guid":{"rendered":"https:\/\/deployteq.com\/?p=39752"},"modified":"2023-09-12T12:27:48","modified_gmt":"2023-09-12T12:27:48","slug":"case-study-4-hogere-click-rate-met-campagne-voor-verlaten-vacatures","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/case-study-4-hogere-click-rate-met-campagne-voor-verlaten-vacatures\/","title":{"rendered":"+4% hogere click rate met campagne voor verlaten vacatures"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||0px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” min_height=”699px” custom_margin=”-50px|auto||auto||” custom_padding=”||3px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” min_height=”617.2px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Verlaten vacature e-mails<\/span><\/span><\/strong>\u200b<\/span><\/span><\/span><\/h2>\n

Continu Professionals is een recruitmentbureau dat <\/span><\/span><\/span>al meer dan 25 jaar professionals en werkgevers helpt <\/span><\/span><\/span>in de bouwsector, civiele techniek en <\/span><\/span><\/span> bij woningcorporaties. Het doel van het project was om <\/span><\/span><\/span>een conversiepercentage van 2% te behalen\u200b <\/span><\/span><\/span>op de meest relevante vacature e-mails.<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

Oplossing<\/span><\/strong><\/h2>\n
    \n
  • De uitdaging was om inactieve werkzoekenden te identificeren binnen<\/span>de database van Continu en hun relevante vacatures <\/span> aan te bieden. Om de werkzoekenden te identificeren, gebruikte Happy Horizon een CDP <\/span>om websitegedrag te volgen en door te sturen naar Deployteq.\u200b <\/span>\u200b<\/span><\/li>\n
  • Happy Horizon ontwierp een e-mailcampagne <\/span>om ontvangers die onlangs vacatures hadden bekeken <\/span> maar niet hadden gesolliciteerd, te bewegen om te solliciteren. De <\/span>campagne bestond<\/span> uit het personaliseren<\/span> van de e-mailinhoud op basis<\/span> van de bekeken vacatures en de dag en het tijdstip<\/span> waarop deze werden bekeken<\/span>.\u200b<\/span><\/li>\n
  • Het gebruik van een trigger vanuit het CDP richting Deployteq stelde<\/span> Continu in staat om gegevens over werkzoekenden te verzamelen en relevante<\/span> vacature e-mails te triggeren. Dit leidde tot een significante stijging<\/span> in conversiepercentages van 0,12% naar 4,97%, een gigantische stijging<\/span> van +4,85%.\u200b<\/span><\/span><\/li>\n<\/ul>\n

    <\/h2>\n

    Resultaten<\/span><\/strong><\/span><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.20.4″ _module_preset=”default” background_enable_color=”off” min_height=”98.3px” min_height_tablet=”” min_height_phone=”1000px” min_height_last_edited=”on|desktop” height_tablet=”658px” height_phone=”” height_last_edited=”on|phone” custom_padding=”0px||0px||true|false” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||gap: 12px;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||gap: 12px;” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: left top;||background-size: 300% 100%;||margin: 0 .5vw 0 0 !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”+4.85% ” image_icon_width=”100%” content_max_width=”100%” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw||0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

    Stijging in <\/span><\/span><\/span>conversieratio\u2019s <\/span><\/span>\u200b<\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: center top;||background-size: 300% 100%;||margin: 0 .5vw !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”454 ” image_icon_width=”100%” content_max_width=”100%” content_tablet=”<\/p>\n

    Sollicitaties getriggerd in \u00e9\u00e9n maand<\/p>\n

    ” content_phone=”<\/p>\n

    Sollicitaties getriggerd in \u00e9\u00e9n maand<\/p>\n

    ” content_last_edited=”on|phone” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw|0px|0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”30px” header_font_size_last_edited=”on|tablet” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

    Sollicitaties<\/span> getriggerd <\/span><\/span><\/span><\/span>in <\/span><\/span> \u00e9\u00e9n <\/span>maand<\/span> <\/span><\/span>\u200b<\/span>\u200b<\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: right top;||background-size: 300% 100%;||margin: 0 0 0 .5vw !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”+12% ” image_icon_width=”100%” content_max_width=”100%” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/1-1.svg” background_size=”custom” background_image_width=”2.9vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.9vw|0vw||0px|false|false” custom_padding_tablet=”8px|0vh|||false|false” custom_padding_phone=”|9px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”35px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/1-1.svg” background_image_phone=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/1-1.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”53.3px” background_image_width_phone=”42.1px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” border_width_all_image=”0px” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

    stijging<\/span> <\/span>in open <\/span><\/span><\/span>\u200b<\/span>
    <\/span>rates<\/span><\/span>\u200b<\/span>\u200b<\/span><\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Verlaten vacature e-mails\u200b Continu Professionals is een recruitmentbureau dat al meer dan 25 jaar professionals en werkgevers helpt in de bouwsector, civiele techniek en bij woningcorporaties. Het doel van het project was om een conversiepercentage van 2% te behalen\u200b op de meest relevante vacature e-mails. Oplossing De uitdaging was om inactieve werkzoekenden te identificeren binnende database van Continu en hun relevante vacatures aan te bieden. Om de werkzoekenden te identificeren, gebruikte Happy Horizon een CDP om websitegedrag te volgen en door te sturen naar Deployteq.\u200b \u200b Happy Horizon ontwierp een e-mailcampagne om ontvangers die onlangs vacatures hadden bekeken maar niet hadden gesolliciteerd, te bewegen om te solliciteren. De campagne bestond uit het personaliseren van de e-mailinhoud op basis van de bekeken vacatures en de dag en het tijdstip waarop deze werden bekeken.\u200b Het gebruik van een trigger vanuit het CDP richting Deployteq stelde Continu in staat om gegevens over werkzoekenden te verzamelen en relevante vacature e-mails te triggeren. Dit leidde tot een significante stijging in conversiepercentages van 0,12% naar 4,97%, een gigantische stijging van +4,85%.\u200b ResultatenStijging in conversieratio\u2019s \u200bSollicitaties getriggerd in \u00e9\u00e9n maand \u200b\u200bstijging in open \u200b rates\u200b\u200b<\/p>\n","protected":false},"author":2,"featured_media":39743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-39752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/39752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=39752"}],"version-history":[{"count":1,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/39752\/revisions"}],"predecessor-version":[{"id":40327,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/39752\/revisions\/40327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/39743"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=39752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=39752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=39752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}