{"id":38110,"date":"2023-03-27T12:01:40","date_gmt":"2023-03-27T12:01:40","guid":{"rendered":"https:\/\/deployteq.com\/?p=38110"},"modified":"2025-01-15T09:49:18","modified_gmt":"2025-01-15T09:49:18","slug":"retentie-centraal-in-strategie-bij-start-e-commerce-voor-solow","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/retentie-centraal-in-strategie-bij-start-e-commerce-voor-solow\/","title":{"rendered":"Retentie centraal in strategie bij start E-commerce voor Solow"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”-42px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.23.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Friday x Deployteq<\/strong><\/h2>\n

<\/h2>\n

Situatie<\/strong><\/h2>\n

 <\/p>\n

Solow is al jaren een bekend begrip in vele grote binnensteden. Sinds de overname door investeringsmaatschappij Vendis, en de effecten van het Coronabeleid, wordt er sinds 2021 ook aan de online strategie gewerkt.<\/p>\n

Solow heeft een feestelijk assortiment met producten voor een babyshower tot aan een pensioen feest. Kortom, voor elke gelegenheid is er een geschikt product en daarmee is het stimuleren van herhaalaankopen erg belangrijk in de online strategie.<\/p>\n

Zodoende werd er voor DeployTeq gekozen waarmee journeys worden opgezet voor elke fase van de klantreis. Belangrijke randvoorwaarden hierbij zijn de integratie met de backend via Webhooks en het verrijken van data via profielverrijking. Hiermee ontstaat er een goed beeld van de klanten en hun voorkeuren waarmee gesegmenteerde campagnes en gepersonaliseerde e-mails uit automations verzonden worden.<\/p>\n

 <\/p>\n

Werkwijze<\/strong><\/h2>\n

<\/h2>\n
    \n
  • Implementatie Deployteq account & e-mail template<\/li>\n
  • Focus op verzamelen van nieuwe optins via 5 verschillende lead generatie journeys<\/li>\n
  • Offline lead generatie met gamification via QR-code<\/li>\n
  • Automatische onboarding campagne met incentive & opvolging<\/li>\n
  • Profielverrijking via pages & formulieren<\/li>\n
  • Dynamische nieuwsbriefelementen<\/li>\n<\/ul>\n

    Resultaten<\/strong><\/h2>\n
      \n
    • 38,8% gem. open ratio \u00e0 150% t.o.v. benchmark*<\/li>\n
    • 2,9% gem. click ratio \u00e0 163% t.o.v. benchmark*<\/li>\n
    • +45% optin ratio<\/li>\n
    • 5 verschillende lead generatie journeys<\/li>\n
    • +300% groei in aantal ontvangers in een half jaar tijd<\/li>\n<\/ul>\n

      *Friday x DeployTeq e-mailbenchmark 2022\u2013 branche: Retail & Ecommerce[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.19.0″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||true|false” custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||gap: 12px;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||gap: 12px;” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: left top;||background-size: 300% 100%;||margin: 0 .5vw 0 0 !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left top;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”+45,00% ” content_max_width=”100%” _builder_version=”4.19.1″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/futureproof.svg” background_size=”custom” background_image_width=”3.5vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.5vw|3vw|||false|false” custom_padding_tablet=”8px|3vh|||false|false” custom_padding_phone=”|10px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”28px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_image_phone=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”20px” background_image_width_phone=”16px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

      Opt-in ratio<\/p>\n

       <\/p>\n

      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: center top;||background-size: 300% 100%;||margin: 0 .5vw !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left center;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”+300%” content_max_width=”100%” _builder_version=”4.19.0″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/arrowsup.svg” background_size=”custom” background_image_width=”3.5vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.5vw|3vw|||false|false” custom_padding_tablet=”8px|3vh|||false|false” custom_padding_phone=”|10px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”28px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_image_phone=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”20px” background_image_width_phone=”16px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

      Groei in aantal ontvangers in een half jaar tijd.<\/p>\n

      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”120deg” background_color_gradient_stops=”#3399ff 0%|#142893 100%” background_size=”custom” background_image_width=”300%” background_image_height=”100%” custom_padding=”1.5%|1.5%|2%|2%|false|false” custom_padding_tablet=”24px|24px|32px|32px|false|false” custom_padding_phone=”16px|16px|20px|20px|false|false” custom_padding_last_edited=”on|phone” animation_direction=”bottom” background_last_edited=”on|tablet” background_color_gradient_direction_tablet=”150deg” custom_css_main_element=”background-position: right top;||background-size: 300% 100%;||margin: 0 0 0 .5vw !important;” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;” custom_css_main_element_phone=”background-position: left bottom;||background-size: 100% 300%;||margin: 0 !important;” theme_builder_area=”post_content”][et_pb_blurb title=”38,80%” content_max_width=”100%” _builder_version=”4.19.0″ _module_preset=”default” header_font=”|600|||||||” header_text_color=”#FFFFFF” header_font_size=”2vw” header_letter_spacing=”-0.03em” body_text_color=”#FFFFFF” body_line_height=”1.5em” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2022\/11\/1-1.svg” background_size=”custom” background_image_width=”3.5vw” background_position=”top_right” background_horizontal_offset=”1%” custom_padding=”0.5vw|3vw|||false|false” custom_padding_tablet=”8px|3vh|||false|false” custom_padding_phone=”|10px|||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”28px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” background_last_edited=”on|phone” background_image_tablet=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_image_phone=”https:\/\/storyteqdev.wpengine.com\/wp-content\/uploads\/2022\/11\/empower-icon.svg” background_enable_image_tablet=”on” background_enable_image_phone=”on” background_image_width_tablet=”20px” background_image_width_phone=”16px” background_horizontal_offset_phone=”8px” custom_css_blurb_title=”padding-bottom: 0.75em;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”background-position: right 12px top !important;” custom_css_main_element_phone=”background-position: right 8px top !important;” theme_builder_area=”post_content”]<\/p>\n

      Gem. open ratio\u00a0
      150% t.o.v. benchmark*<\/p>\n

      [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Friday x Deployteq Situatie   Solow is al jaren een bekend begrip in vele grote binnensteden. Sinds de overname door investeringsmaatschappij Vendis, en de effecten van het Coronabeleid, wordt er sinds 2021 ook aan de online strategie gewerkt. Solow heeft een feestelijk assortiment met producten voor een babyshower tot aan een pensioen feest. Kortom, voor elke gelegenheid is er een geschikt product en daarmee is het stimuleren van herhaalaankopen erg belangrijk in de online strategie. Zodoende werd er voor DeployTeq gekozen waarmee journeys worden opgezet voor elke fase van de klantreis. Belangrijke randvoorwaarden hierbij zijn de integratie met de backend via Webhooks en het verrijken van data via profielverrijking. Hiermee ontstaat er een goed beeld van de klanten en hun voorkeuren waarmee gesegmenteerde campagnes en gepersonaliseerde e-mails uit automations verzonden worden.   Werkwijze Implementatie Deployteq account & e-mail template Focus op verzamelen van nieuwe optins via 5 verschillende lead generatie journeys Offline lead generatie met gamification via QR-code Automatische onboarding campagne met incentive & opvolging Profielverrijking via pages & formulieren Dynamische nieuwsbriefelementen Resultaten 38,8% gem. open ratio \u00e0 150% t.o.v. benchmark* 2,9% gem. click ratio \u00e0 163% t.o.v. benchmark* +45% optin ratio 5 verschillende lead generatie journeys +300% groei in […]<\/p>\n","protected":false},"author":13,"featured_media":38111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[54],"tags":[],"class_list":["post-38110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudies-nl"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/38110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=38110"}],"version-history":[{"count":2,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/38110\/revisions"}],"predecessor-version":[{"id":43966,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/38110\/revisions\/43966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/38111"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=38110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=38110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=38110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}