{"id":37733,"date":"2022-12-07T16:22:57","date_gmt":"2022-12-07T16:22:57","guid":{"rendered":"https:\/\/deployteq.com\/gratis-whitepaper-toekomstbestendige-gegevens-in-een-cookieloze-wereld\/"},"modified":"2023-12-22T15:18:13","modified_gmt":"2023-12-22T15:18:13","slug":"gratis-whitepaper-toekomstbestendige-gegevens-in-een-cookieloze-wereld","status":"publish","type":"post","link":"https:\/\/deployteq.com\/nl\/gratis-whitepaper-toekomstbestendige-gegevens-in-een-cookieloze-wereld\/","title":{"rendered":"Gratis whitepaper: Toekomstbestendige gegevens in een cookieloze wereld"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||-97px||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><strong>Gratis whitepaper:<br \/>Toekomstbestendige data in de cookieless wereld<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||-98px||&#8221; custom_padding=&#8221;|||0px||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Datagedreven marketing maakt een opmerkelijke transformatie door. In januari 2020 kondigde Google de geleidelijke afschaffing aan van third-party cookies in de Chrome-browser. Met ongeveer 2,65 miljard mensen die Chrome gebruiken, is dat een groot deel van<br \/>het marktaandeel: 64%, om precies te zijn.<\/p>\n<p>Sindsdien heeft Google aangekondigd het verdwijnen van third-party cookies uit te stellen tot 2024. Een zucht van verlichting werd geslaakt in de wereld van online marketing. Echter, nog altijd nadert de deadline sneller dan gedacht.<\/p>\n<p>In deze gratis whitepaper kijken we naar het minder bekende broertje van first-party data, zero-party data. Evenals alternatieve maar inventieve idee\u00ebn voor het verzamelen van data.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;39px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><strong>Hier downloaden<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    region: \"na1\",<!-- [et_pb_line_break_holder] -->    portalId: \"6929164\",<!-- [et_pb_line_break_holder] -->    formId: \"534b9d87-0085-4254-bfbf-373026dd096a\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gratis whitepaper:Toekomstbestendige data in de cookieless wereldDatagedreven marketing maakt een opmerkelijke transformatie door. In januari 2020 kondigde Google de geleidelijke afschaffing aan van third-party cookies in de Chrome-browser. Met ongeveer 2,65 miljard mensen die Chrome gebruiken, is dat een groot deel vanhet marktaandeel: 64%, om precies te zijn. Sindsdien heeft Google aangekondigd het verdwijnen van third-party cookies uit te stellen tot 2024. Een zucht van verlichting werd geslaakt in de wereld van online marketing. Echter, nog altijd nadert de deadline sneller dan gedacht. In deze gratis whitepaper kijken we naar het minder bekende broertje van first-party data, zero-party data. Evenals alternatieve maar inventieve idee\u00ebn voor het verzamelen van data.Hier downloaden<\/p>\n","protected":false},"author":13,"featured_media":35614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[35],"tags":[],"class_list":["post-37733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/37733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=37733"}],"version-history":[{"count":6,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/37733\/revisions"}],"predecessor-version":[{"id":43858,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/posts\/37733\/revisions\/43858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/35614"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=37733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/categories?post=37733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/tags?post=37733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}