{"id":59765,"date":"2026-01-05T10:25:11","date_gmt":"2026-01-05T10:25:11","guid":{"rendered":"https:\/\/deployteq.com\/?page_id=59765"},"modified":"2026-03-17T06:05:44","modified_gmt":"2026-03-17T06:05:44","slug":"b2b-e-commerce-event","status":"publish","type":"page","link":"https:\/\/deployteq.com\/nl\/b2b-e-commerce-event\/","title":{"rendered":"INDUSTRY EVENT – B2B E-commerce"},"content":{"rendered":"

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B2B E-commerce Event<\/h1>\n

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11.03.2026 \u2022 Leadscope, Johann Siegerstraat 24, Amsterdam<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” z_index=”2″ custom_padding=”80px||80px||true|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_phone=”60px||60px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.6″ _module_preset=”default” background_enable_color=”off” background_enable_image=”off” background_size=”custom” background_image_width=”80%” background_position=”center_right” custom_padding=”0px||0px||true|false” background_last_edited=”off|tablet” background_image_width_tablet=”100%” background_position_tablet=”bottom_center” background_vertical_offset_tablet=”25%” border_color_all=”#54eb9a” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”inline-buttons” _builder_version=”4.27.6″ _module_preset=”default” animation_direction=”bottom” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”|700|||||||” header_2_font_size=”32px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.3em” custom_margin=”||12px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

B2B E-commerce Event<\/h2>\n

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Op woensdag 11 maart organiseerden Deployteq en Leadscope een exclusief event voor marketeers in B2B E-commerce. In een inspirerende setting deelden experts van o.a. Kramp<\/strong>, Advion<\/strong>, Mars<\/strong>, Deployteq<\/strong> en Leadscope<\/strong> hun inzichten over marketing in een B2B-context, en hoe je technologie inzet om ook in deze sector relevant te kunnen zijn.<\/p>\n

Op deze pagina kun je de presentaties van de sprekers downloaden, de foto\u2019s terugkijken \u00e9n vind je de posters die tijdens de rondetafels gemaakt zijn.<\/p>\n

We kijken terug op een interactieve middag vol praktijkverhalen en willen iedereen bedanken voor diens aanwezigheid, inbreng en enthousiasme!<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” animation_direction=”bottom” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/b2b-event-51.jpg” title_text=”b2b-event-51″ _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Carousel News” module_id=”sprekers” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#FFFFFF” overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” top_divider_color=”#EDF000″ top_divider_height=”135px” top_divider_repeat=”1x” top_divider_flip=”vertical” top_divider_arrangement=”above_content” bottom_divider_color=”#FFFFFF” bottom_divider_height=”110px” bottom_divider_flip=”horizontal” bottom_divider_color_tablet=”#FFFFFF” bottom_divider_color_phone=”#FFFFFF” bottom_divider_color_last_edited=”on|phone” da_popup_slug=”sprekers” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#3399FF” icon_width=”64px” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”60px||60px||true|false” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=”0px||30px||false|false” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”46px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”65%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||32px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Sprekers<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”96.2%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” module_alignment=”left” custom_margin=”|374px||||” locked=”off” global_colors_info=”{}”]<\/p>\n

Maak kennis met de experts en thought leaders die hun inzichten en praktijkervaring delen.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column-reverse;” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|tablet”][dsm_flipbox _builder_version=”4.27.5″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” custom_css_free_form=”selector .dsm-flipbox {|| height: 400px;||}||||selector .dsm_flipbox_child {|| text-align: left;||}” global_colors_info=”{}”][dsm_flipbox_child title=”Jelle Rood” image=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/02\/Speaker-Mars-Jelle-07-07.png” image_max_width=”240px” button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_level=”h4″ header_font=”Poppins|700|||||||” header_text_align=”left” header_text_color=”#3399FF” header_font_size=”26px” content_text_color=”#142893″ module_alignment=”left” global_colors_info=”{}” parent_header_level=”h4″]Key Account Manager Trade <\/strong>
\n<\/span>Mars<\/span>[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”18px” content_text_color=”#142893″ content_font_size=”12px” global_colors_info=”{}” parent_header_level=”h4″]<\/p>\n

Jelle Rood is een energieke en ontwapenende spreker die laat zien hoe groei ontstaat wanneer we durven te falen. Als\u00a0fuckup coach\u00a0<\/em>\u00e9n ervaren ondernemer spreekt hij openhartig over de lessen uit zijn eigen mislukkingen \u2014 waaronder het faillissement van zijn e\u2011commerce startup \u2014 en inspireert hij professionals om perfectionisme los te laten en experimenteren te omarmen. Zijn aanpak maakt moeilijke thema\u2019s licht, herkenbaar en direct toepasbaar.<\/p>\n

Tegenwoordig werkt Jelle als Key Account Manager Trade bij Mars Inc., waar hij verantwoordelijk is voor commerci\u00eble groei binnen het Special Trade\u2011domein. In die rol combineert hij zijn ervaring in sales, ondernemerschap en gedragspsychologie om nieuwe inzichten te ontwikkelen over be\u00efnvloeding in B2B\u2011kanalen. Verwacht een eerlijke, praktische \u00e9n prikkelende kijk achter de schermen, vol lessen en concrete handvatten om zelf meer impact te maken op het bestelgedrag van klanten.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”||30px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”92.9%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||32px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Hoe kun je impulsaankopen stimuleren in de (rationele) B2B markt?<\/span><\/h2>\n

Een consument in de supermarkt wordt bij de kassa verleid om nog even snel iets lekkers aan de boodschappen toe te voegen… maar hoe doe je dat in een B2B-context? Mars Nederland, het bedrijf achter bekende merken als Mars, Snickers en M&M’s, is er de afgelopen jaren in geslaagd om het aloude principe van impulsaankopen toe te passen in de zakelijke markt. Met wisselend succes!<\/p>\n

Op welke manier kunnen groothandels hun zakelijke klanten overtuigen om n\u00e9t iets meer te bestellen? Het wereldwijd opererende bedrijf Mars Inc. worstelde hier al jaren mee en heeft de afgelopen jaren een succesvolle strategie ontwikkeld waardoor de grip op het bestelproces van deze klanten groter is geworden en ze in staat zijn geweest om meer omzet te draaien. Jelle Rood, Key Account Manager Trade bij Mars, vertelt over hun ervaringen, lessen en hoe ook jij hiermee aan de slag kunt!
\n<\/span>[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/20260311-B2B-E-commerce-Event-Mars.pdf” url_new_window=”on” button_text=”Presentatie” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#142893″ button_border_width=”0px” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.5em|1em|0.5em|1em|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#3399FF” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”40px||40px||true|false” custom_padding_tablet=”40px||40px||true|false” custom_padding_phone=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#3399FF” icon_width=”64px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,1_5,1_5″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”92.9%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||32px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Account-based automation bij Advion: hoe Leadscope met Deployteq segmenteert op contact- \u00e9n organisatieniveau<\/span><\/h2>\n

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B2B marketing automation is fundamenteel anders dan B2C. Je werkt met lange salescycli, meerdere beslissers per organisatie en accountmanagers die een cruciale rol spelen in het klantcontact. Hoe blijf je relevant voor een kleine, kritische doelgroep die dagelijks wordt overspoeld met e-mail?\u00a0<\/p>\n

In deze sessie gaan we in op hoe Advion omgaat met deze uitdagingen en kijken we hoe ze marketing automation effectief laten samenwerken met accountmanagers. We laten zien hoe je met de flexibiliteit van het Deployteq-datamodel kunt segmenteren op zowel contactniveau als organisatieniveau (zoals accounts en orders), zodat de communicatie \u00e9cht relevant is!<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/20260311-B2B-E-commerce-Event-Advion.pdf” url_new_window=”on” button_text=”Presentatie” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#142893″ button_border_width=”0px” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.5em|1em|0.5em|1em|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#3399FF” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_flipbox _builder_version=”4.27.5″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” custom_css_free_form=”selector .dsm-flipbox {|| height: 400px;||}||||selector .dsm_flipbox_child {|| text-align: left;||}” global_colors_info=”{}”][dsm_flipbox_child title=”Pieter de Vrieze” image=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/01\/Speaker-Advion-Pieter-05.png” image_max_width=”240px” button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_level=”h4″ header_font=”Poppins|700|||||||” header_text_align=”left” header_text_color=”#3399FF” header_font_size=”26px” content_text_color=”#142893″ module_alignment=”left” custom_margin=”||||false|false” global_colors_info=”{}” parent_header_level=”h4″]<\/p>\n

Managing Director<\/strong><\/p>\n

Advion<\/p>\n

[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”18px” content_text_color=”#142893″ content_font_size=”12px” global_colors_info=”{}” parent_header_level=”h4″]<\/p>\n

Pieter de Vrieze<\/span><\/b> is Managing Director bij Advion, waar hij A-merk leveranciers ondersteunt met de distributie aan groothandels in Nederland. Hij richt zich op het realiseren van duurzame groei via slimme samenwerking, effici\u00ebnte logistiek en commerci\u00eble slagkracht. In zijn visie speelt e-mail marketing automation een sleutelrol: niet als massamiddel, maar als strategisch kanaal voor gerichte activatie en structureel, relevant klantcontact. Juist klant\u00acspecifieke communicatie maakt daarin het verschil.<\/span><\/o:p><\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_flipbox _builder_version=”4.27.5″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” custom_css_free_form=”selector .dsm-flipbox {|| height: 400px;||}||||selector .dsm_flipbox_child {|| text-align: left;||}” global_colors_info=”{}”][dsm_flipbox_child title=”Marten Dames” image=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/01\/Speaker-Leadscope-Marten-02-02-02.png” image_max_width=”240px” button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_level=”h4″ header_font=”Poppins|700|||||||” header_text_align=”left” header_text_color=”#3399FF” header_font_size=”26px” content_text_color=”#142893″ module_alignment=”left” custom_margin=”||||false|false” global_colors_info=”{}” parent_header_level=”h4″]Managing Consultant<\/strong><\/p>\n

Leadscope[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”18px” content_text_color=”#142893″ content_font_size=”12px” global_colors_info=”{}” parent_header_level=”h4″]<\/p>\n

Marten Dames<\/span><\/b>\u00a0is als Managing Consultant bij Leadscope verantwoordelijk voor het realiseren van groei door het opstellen en uitrollen van B2B digital marketing strategie\u00ebn. Met een achtergrond in Marketing Automation is hij dol op creatieve oplossingen om campagnes optimaal in te richten en is hij op z\u2019n best wanneer strategie, data, logica en creativiteit samenkomen.\u00a0<\/span><\/o:p><\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”42px||42px||true|false” custom_padding_tablet=”42px||42px||true|false” custom_padding_phone=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#3399FF” icon_width=”64px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column-reverse;” custom_css_main_element_phone=”display: flex;||flex-direction: column-reverse;”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”off|tablet”][dsm_flipbox _builder_version=”4.27.5″ _module_preset=”default” module_alignment=”left” custom_margin=”||||false|false” custom_css_free_form=”selector .dsm-flipbox {|| height: 400px;||}||||selector .dsm_flipbox_child {|| text-align: left;||}” global_colors_info=”{}”][dsm_flipbox_child title=”Jasmijn Hemersma” image=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/01\/Speaker-Kramp-Jasmijn-04-04.png” image_max_width=”240px” button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_level=”h4″ header_font=”Poppins|700|||||||” header_text_align=”left” header_text_color=”#3399FF” header_font_size=”26px” content_text_color=”#142893″ module_alignment=”left” global_colors_info=”{}” parent_header_level=”h4″]<\/p>\n

Email & Marketing Automation Strateeg<\/strong>
<\/span>Kramp<\/span><\/p>\n

[\/dsm_flipbox_child][dsm_flipbox_child button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”18px” content_text_color=”#142893″ content_font_size=”12px” global_colors_info=”{}” parent_header_level=”h4″]<\/p>\n

Jasmijn Hemersma helpt B2B e-commerce teams om van e-mail en marketing automation een schaalbaar groeikanaal te maken, ook als klanten al (bijna) dagelijks bestellen. Als Performance Marketing Specialist (Marketing Automation, Global) bij Kramp werkt ze aan het verbeteren van automation over meerdere landen: van slimmer meten en attributie tot reactivatie, onboarding en gepersonaliseerde aanbevelingen. <\/span> Tijdens het B2B E-commerce Event deelt Jasmijn hoe Kramp met marketing automation extra omzet, loyaliteit en effici\u00ebntie realiseert, en hoe je die toegevoegde waarde onderbouwt met data.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”||30px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”92.9%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||32px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Relevantie op schaal: zo personaliseert Kramp B2B met automation & productaanbevelingen<\/span><\/h2>\n

KRAMP is een toonaangevende, internationale leverancier van onderdelen en services voor de agrarische sector en zet marketing automation slim in om klanten door de sales funnel te begeleiden. Jasmijn Hemersma neemt je mee in hun aanpak: van het opzetten van campagnes per funnel stage tot het inzetten van productaanbevelingen. Ze deelt voorbeelden van drie succesvolle campagnes, inclusief inzichten in wat deze aanpak oplevert. Ontdek hoe automatisering helpt om relevant en persoonlijk te blijven in een B2B-context \u2013 met resultaten die het verschil maken. Praktisch, inspirerend en direct toepasbaar!<\/span>[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/20260311-B2B-E-commerce-Event-Kramp.pdf” url_new_window=”on” button_text=”Presentatie” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#142893″ button_border_width=”0px” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.5em|1em|0.5em|1em|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#3399FF” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”42px||42px||true|false” custom_padding_tablet=”42px||42px||true|false” custom_padding_phone=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#3399FF” icon_width=”64px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”92.9%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||32px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Hoe naadloze en relevante ervaringen de motor zijn voor duurzame B2B\u2011e\u2011commerceloyaliteit<\/span><\/h2>\n

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B2B\u2011klanten verwachten steeds meer: niet alleen een goed product, maar vooral een effici\u00ebnt aankoopproces, relevante informatie \u00e9n service die aansluit op hun zakelijke behoeften. Sommige afnemers beslissen binnen een dag, terwijl anderen weken of zelfs maanden doen over een order.<\/p>\n

In deze sessie ontdek je hoe je met slimme data\u2011modellen, personalisatie en marketing automation elke fase van de B2B\u2011customer journey optimaliseert. Van het reactiveren van klanten die afhaken tijdens hun ori\u00ebntatieproces tot het cre\u00ebren van waardevolle, onverwachte contactmomenten die de relatie versterken.<\/p>\n

Albert Vogelaar, Lead Strategic Client Development bij Deployteq, deelt concrete praktijkvoorbeelden en bewezen strategie\u00ebn uit de e\u2011commercewereld. Na deze sessie weet je hoe je elke interactie omzet in een relevante \u00e9n frictieloze ervaring \u2014 en hoe je zo langdurige klantenbinding realiseert in een competitieve B2B\u2011markt.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/20260311-B2B-E-commerce-Event-Deployteq.pdf” url_new_window=”on” button_text=”Presentatie” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#142893″ button_border_width=”0px” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.5em|1em|0.5em|1em|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#3399FF” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_flipbox _builder_version=”4.27.6″ _module_preset=”default” module_alignment=”center” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”||||false|false” custom_css_free_form=”selector .dsm-flipbox {|| height: 400px;||}||||selector .dsm_flipbox_child {|| text-align: left;||}” global_colors_info=”{}”][dsm_flipbox_child title=”Albert Vogelaar” image=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/speaker-albert-cropped.jpg” image_max_width=”240px” button_url_new_window=”1″ _builder_version=”4.27.5″ _module_preset=”default” header_level=”h4″ header_font=”Poppins|700|||||||” header_text_align=”left” header_text_color=”#3399FF” header_font_size=”26px” content_text_color=”#142893″ module_alignment=”left” custom_margin=”||||false|false” global_colors_info=”{}” parent_header_level=”h4″]<\/p>\n

Lead Strategic Client Development<\/strong><\/p>\n

Deployteq<\/p>\n

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Albert Vogelaar helpt toonaangevende (B2B) e\u2011commerce organisaties om hun klantdata om te zetten in relevante, schaalbare en rendementverhogende klantervaringen. Als Lead Strategic Client Development bij Deployteq specialiseert hij zich in Customer Data Platforms en marketing automation, met een sterke focus op het bouwen van datagedreven journeys die \u00e9cht bijdragen aan groei.<\/p>\n

Met jarenlange ervaring in CRM en gepersonaliseerde marketing laat hij zien hoe bedrijven afhakers terugwinnen in het ori\u00ebntatie\u2011 en offertetraject, hoe je met data slimmer inspeelt op complexe DMU\u2011structuren en hoe je frictie uit het aankoopproces haalt \u2014 van eerste bezoek tot herhaalaankoop.<\/p>\n

Zijn overtuiging: in B2B ontstaat loyaliteit door relevantie, gemak en precies de juiste interventie op het juiste moment. Tijdens het event deelt Albert concrete B2B\u2011e\u2011commercecases en strategie\u00ebn met aantoonbare impact.<\/p>\n

[\/dsm_flipbox_child][\/dsm_flipbox][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”80px||80px||true|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_phone=”60px||60px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#3399FF” header_2_font_size=”46px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” max_width=”100%” module_alignment=”left” custom_margin=”||32px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Foto’s<\/h2>\n

[\/et_pb_text][et_pb_gallery _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ gallery_ids=”61081,61083,61085,61087,61089,61091,61093,61095,61097,61101,61099,61105,61103,61107,61109,61111,61113,61115,61117,61119,61121,61123,61125,61127,61131,61129,61133,61135,61137,61139,61141,61143,61149,61147,61151,61153,61155,61157,61159,61161,61163,61165,61167,61169,61173,61171,61175,61177,61179,61183,61181,61185,61187,61191,61189,61193,61195,61197,61199,61201,61203,61205,61207,61209,61211,61213,61215,61217,61219,61221,61223,61225″ posts_number=”16″ show_title_and_caption=”off” border_radii=”on|10px|10px|10px|10px”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||80px||false|false” custom_padding_tablet=”0px||80px||false|false” custom_padding_phone=”0px||60px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||32px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#3399FF” header_2_font_size=”46px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” max_width=”100%” module_alignment=”left” custom_padding=”0px||0px||true|false” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Rondetafelsessies<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/b2b-event-personalisatie.jpg” title_text=”b2b-event-personalisatie” show_in_lightbox=”on” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Personalisatie Personalisatie met velden zoals voornaam is onvoldoende: Je verliest omzet als je niet overstapt op 1-op-1 hyperpersonalisatie.” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” animation=”off” border_radii_image=”on|8px|8px|8px|8px” global_colors_info=”{}”]Hoe bereik je met personalisatie maximale relevantie, zodat je een klant elke dag kan mailen en hoe persoonlijke mag het worden? [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/b2b-event-roi.jpg” title_text=”b2b-event-roi” show_in_lightbox=”on” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”ROI? Er wordt t\u00e9veel op directe orders gepusht, terwijl de grootste omzetgroei juist zit in niet\u2011commerci\u00eble touchpoints.” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” animation=”off” border_radii_image=”on|8px|8px|8px|8px” global_colors_info=”{}”]Durft jouw organisatie marketing automation in te zetten op momenten waar geen directe euro tegenover staat? [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/b2b-event-b2c.jpg” title_text=”b2b-event-b2c” show_in_lightbox=”on” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”B2B \u2260 B2C? B2B\u2011webshops laten omzet liggen omdat categorie\u2011 en productpagina\u2019s te functioneel zijn ingericht en te weinig overtuigen.” _builder_version=”4.27.6″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”20px” header_line_height=”1.2em” animation=”off” border_radii_image=”on|8px|8px|8px|8px” global_colors_info=”{}”]Waarom zijn B2B-webshops zo \u2018droog\u2019? En wat gebeurt er als je dat verandert?[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Carousel News” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#142893″ overflow-x=”hidden” overflow-y=”hidden” custom_margin=”||||false|false” custom_padding=”80px||80px||true|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_phone=”60px||60px||true|false” top_divider_color=”#EDF000″ top_divider_height=”135px” top_divider_repeat=”1x” top_divider_flip=”vertical” top_divider_arrangement=”above_content” bottom_divider_color=”#FFFFFF” bottom_divider_height=”110px” bottom_divider_flip=”horizontal” bottom_divider_color_tablet=”#FFFFFF” bottom_divider_color_phone=”#FFFFFF” bottom_divider_color_last_edited=”on|phone” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||32px||false|false” custom_margin_tablet=”||32px||false|false” custom_margin_phone=”||24px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#3399FF” header_2_font_size=”32px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.3em” module_alignment=”left” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Drie redenen om je aan te melden: groei uit bestaande klanten, slimme inzet van je eigen kanalen en direct toepasbare praktijkvoorbeelden<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/Travel-Aviation-Authenticiteit-Beleving-1.png” alt=”Retail brands using CDP” title_text=”Travel & Aviation – Authenticiteit & Beleving” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.4em” width=”92.9%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||16px||false|false” animation_direction=”bottom” header_3_font_size_tablet=”24px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Groei uit klanten<\/strong> (zonder n\u00f3g harder te jagen)<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”96.2%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” module_alignment=”left” custom_margin=”|374px||||” locked=”off” global_colors_info=”{}”]<\/p>\n

Veel bedrijven investeren vooral in nieuwe klanten, terwijl de grootste groeipotentie vaak zit in de klanten die je al hebt. Op dit event ontdek je hoe je klantwaarde verhoogt: klanten langer vasthouden, herhaalaankopen stimuleren en meer omzet halen uit bestaande relaties.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/Travel-Aviation-Connect-journey-1.png” alt=”Retail brands using CDP” title_text=”Travel & Aviation – Connect journey” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.4em” width=”92.9%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||16px||false|false” animation_direction=”bottom” header_3_font_size_tablet=”24px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Slimme inzet eigen kanalen<\/strong> (gericht \u00e9n schaalbaar)<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”96.2%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” module_alignment=”left” custom_margin=”|374px||||” locked=”off” global_colors_info=”{}”]<\/p>\n

E-mail en andere owned kanalen worden in B2B nog vaak ad hoc ingezet, omdat sales prioriteit heeft, IT complex is en marketingteams al overvol zitten. Je ziet hoe andere B2B-marketeers hun eigen kanalen slimmer organiseren en opschalen, zodat je relevanter communiceert en structureel resultaat boekt.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/Travel-Aviation-Technologie-innovatie-1.png” alt=”Retail brands using CDP” title_text=”Travel & Aviation – Technologie & innovatie” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” border_radii_tablet=”on|20px|20px|20px|20px” border_radii_phone=”on|10px|10px|10px|10px” border_radii_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” header_3_font=”|700|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”24px” header_3_line_height=”1.4em” width=”92.9%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||16px||false|false” animation_direction=”bottom” header_3_font_size_tablet=”24px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Praktische voorbeelden die je direct kunt toepassen<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”96.2%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” module_alignment=”left” custom_margin=”|374px||||” locked=”off” global_colors_info=”{}”]<\/p>\n

Herken je dat het na de eerste order stilvalt, dat opvolgen van klantgedrag veel tijd kost, of dat herhaalaankopen vooral handmatig via sales gaan? Tijdens het event delen B2B-marketeers concrete aanpakken en resultaten, zodat je met direct toepasbare idee\u00ebn naar huis gaat. 100% B2B, informeel en gratis.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.27.6″ _module_preset=”default” background_color=”rgba(51,153,255,0.1)” custom_padding=”80px||80px||true|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_phone=”60px||60px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”46px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”65%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” module_alignment=”left” custom_margin=”||32px||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Programma<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_line_height=”2em” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
12:00<\/strong><\/td>\nInloop & lunch<\/td>\n<\/tr>\n
13:00 – 13:30<\/strong><\/td>\nKickoff<\/span><\/td>\n<\/tr>\n
13:30 \u2013 14:00<\/strong><\/span><\/td>\nPresentatie: Advion & Leadscope<\/strong>
\nAccount-based automation bij Advion: hoe Leadscope met Deployteq segmenteert op contact- \u00e9n organisatieniveau<\/td>\n<\/tr>\n
14:00 \u2013 14:30<\/strong><\/span><\/td>\nPresentatie: Kramp
\n<\/strong>Relevantie op schaal: zo personaliseert Kramp B2B met automation & productaanbevelingen<\/td>\n<\/tr>\n
14:30 \u2013 15:15<\/strong><\/span><\/td>\nBreak<\/td>\n<\/tr>\n
15:15 \u2013 15:45<\/strong><\/span><\/td>\nPresentatie: Deployteq
\n<\/strong>Hoe naadloze en relevante ervaringen de motor zijn voor duurzame B2B\u2011e\u2011commerceloyaliteit<\/td>\n<\/tr>\n
15:45 \u2013 16:15<\/strong><\/span><\/td>\nPresentatie: Mars
\n<\/strong>Hoe kun je impulsaankopen stimuleren in de (rationele) B2B markt?<\/td>\n

<\/strong><\/td>\n<\/tr>\n

16:15 \u2013 17:00<\/strong><\/span><\/td>\nRondetafelsessies\u200b<\/span><\/td>\n<\/tr>\n
17:00 \u2013 17:15<\/strong><\/span><\/td>\nLearnings & wrap-up\u200b<\/span><\/td>\n<\/tr>\n
17:15 \u2013 18:00<\/strong><\/span><\/td>\nBorrel\u200b<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”80px||80px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||36px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#3399FF” header_2_font_size=”46px” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” max_width=”100%” module_alignment=”left” custom_margin=”||6px||false|false” custom_padding=”0px||0px||true|false” animation_direction=”bottom” header_2_font_size_tablet=”32px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Organisatie<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]Het B2B E-commerce Event is een initiatief van:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.6″ _module_preset=”default” max_width=”960px” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/01\/Deployteq-logo-trademark-RGB-grey-light-blue.svg” title_text=”Deployteq logo – trademark – RGB – grey light blue” align=”center” _builder_version=”4.27.6″ _module_preset=”default” max_width=”240px” max_width_tablet=”240px” max_width_phone=”160px” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Deployteq<\/strong> is een gebruiksvriendelijk marketing automation platform voor B2B, waarmee teams zonder technische kennis snel gepersonaliseerde campagnes opzetten. Via drag-and-drop tools en realtime datasynchronisatie verbind je eenvoudig klantdata, kanalen en journeys\u2014voor maximale relevantie, vertrouwen en resultaat.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/20260311-B2B-E-commerce-Event-Over-Deployteq.pdf” url_new_window=”on” button_text=”Over Deployteq” button_alignment=”center” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#142893″ button_border_width=”0px” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.5em|1em|0.5em|1em|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#3399FF” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/Leadscope-LevelUp-Group.svg” title_text=”Leadscope (LevelUp Group)” align=”center” _builder_version=”4.27.6″ _module_preset=”default” max_width=”240px” max_width_tablet=”240px” max_width_phone=”160px” max_width_last_edited=”on|phone” custom_margin=”||28px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Leadscope<\/strong> is het #1 B2B marketingbureau voor bedrijven die klaar zijn voor de volgende stap. We combineren strategie, technologie en executiekracht om commerci\u00eble teams te versnellen. Want goede marketing stopt niet bij campagnes – het draagt aantoonbaar bij aan commercieel resultaat.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2026\/03\/20260311-B2B-E-commerce-Event-Over-Leadscope.pdf” url_new_window=”on” button_text=”Over Leadscope” button_alignment=”center” _builder_version=”4.27.6″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#142893″ button_border_width=”0px” button_border_radius=”8px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”0.5em|1em|0.5em|1em|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#3399FF” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

B2B E-commerce Event11.03.2026 \u2022 Leadscope, Johann Siegerstraat 24, AmsterdamB2B E-commerce EventOp woensdag 11 maart organiseerden Deployteq en Leadscope een exclusief event voor marketeers in B2B E-commerce. In een inspirerende setting deelden experts van o.a. Kramp, Advion, Mars, Deployteq en Leadscope hun inzichten over marketing in een B2B-context, en hoe je technologie inzet om ook in deze sector relevant te kunnen zijn. Op deze pagina kun je de presentaties van de sprekers downloaden, de foto\u2019s terugkijken \u00e9n vind je de posters die tijdens de rondetafels gemaakt zijn. We kijken terug op een interactieve middag vol praktijkverhalen en willen iedereen bedanken voor diens aanwezigheid, inbreng en enthousiasme!SprekersMaak kennis met de experts en thought leaders die hun inzichten en praktijkervaring delen.

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Jelle Rood<\/h4>\n\t\t\t\t\n\t\t\t\t
Key Account Manager Trade Mars<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Jelle Rood is een energieke en ontwapenende spreker die laat zien hoe groei ontstaat wanneer we durven te falen. Als\u00a0fuckup coach\u00a0\u00e9n ervaren ondernemer spreekt hij openhartig over de lessen uit zijn eigen mislukkingen \u2014 waaronder het faillissement van zijn e\u2011commerce startup […]<\/p>\n","protected":false},"author":12,"featured_media":60218,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","footnotes":""},"class_list":["post-59765","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages\/59765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=59765"}],"version-history":[{"count":61,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages\/59765\/revisions"}],"predecessor-version":[{"id":61365,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages\/59765\/revisions\/61365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media\/60218"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=59765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}