{"id":55139,"date":"2025-07-08T14:28:35","date_gmt":"2025-07-08T14:28:35","guid":{"rendered":"https:\/\/deployteq.com\/?page_id=55139"},"modified":"2025-10-06T08:10:26","modified_gmt":"2025-10-06T08:10:26","slug":"personalisatie-hoe-creeer-je-loyale-klanten","status":"publish","type":"page","link":"https:\/\/deployteq.com\/nl\/personalisatie-hoe-creeer-je-loyale-klanten\/","title":{"rendered":"INDUSTRY EVENT – Finance & Insurance – Personalisatie: hoe cre\u00eber je loyale klanten?"},"content":{"rendered":"

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It’s a wrap!<\/h1>\n

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Personalisatie in Finance & Insurance: zo cre\u00eber je loyale klanten<\/h2>\n

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Sluit je aan bij een community van vooruitstrevende recruiters en HR-leiders en ontdek samen hoe je AI en personalisatie combineert voor slimmere recruitment marketing in 2025.<\/h3>\n

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Ontdek hoe toonaangevende merken in finance en insurance hun technologie slim inzetten om klantloyaliteit \u00e9cht te verhogen.<\/h3>\n

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Ontdek hoe toonaangevende merken in finance en insurance hun technologie slim inzetten om klantloyaliteit \u00e9cht te verhogen.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”inline-buttons” _builder_version=”4.19.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/ASC02742.jpg” title_text=”ASC02742″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/01\/BG_form.png” parallax=”on” parallax_method=”off” custom_margin=”10vh|auto|-17vh|auto|false|false” custom_margin_tablet=”||80px||false|false” custom_margin_phone=”||65vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|2vw||2vw|false|false” custom_padding_tablet=”0px||0vw||false|false” custom_padding_phone=”0px||20px||false|false” background_last_edited=”off|tablet” background_image_width_tablet=”100%” background_position_tablet=”bottom_center” background_vertical_offset_tablet=”25%” border_color_all=”#54eb9a” global_colors_info=”{}”][et_pb_column type=”4_4″ module_class=”inline-buttons” _builder_version=”4.19.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#4D464D” width=”100%” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1200ms” animation_intensity_slide=”1%” global_colors_info=”{}”]<\/p>\n

Op donderdag 25 september organiseerden Deployteq en 100procent een exclusief event voor marketeers in finance en insurance. In een inspirerende setting deelden experts van o.a. ING<\/strong>, Interpolis<\/strong>, Zwitserleven (Athora)<\/strong>, Deployteq<\/strong> en 100procent<\/strong> hun inzichten over de kracht van personalisatie, en hoe je marketing technologie inzet om klantloyaliteit te stimuleren.<\/p>\n

Op deze pagina kun je de presentaties van de sprekers downloaden, de foto’s terugkijken \u00e9n vind je de posters die tijdens de rondetafels gemaakt zijn.<\/p>\n

We kijken terug op een interactieve middag vol praktijkverhalen en willen iedereen bedanken voor diens aanwezigheid, inbreng en enthousiasme!<\/p>\n

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Sprekers<\/h2>\n

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Inspirerende sprekers uit de top van de industrie in Nederland en een aantal van onze beste Deployteq experts vormen samen een team van sterrensprekers!<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ disabled_on=”on|off|off” _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||10vh||false|false” animation_direction=”bottom” scroll_fade_enable=”on” motion_trigger_start=”top” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speaker-logo-Deployteq-01-2.svg” alt=”Het Concertgebouw” title_text=”Speaker logo – Deployteq-01″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speaker-logo-100procent-35.svg” alt=”Het Concertgebouw” title_text=”Speaker logo – 100procent-35″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speaker-logo-ING-02.svg” alt=”CCV” title_text=”Speaker logo – ING-02″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” custom_margin=”0px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speaker-logo-Zwitserleven-34.svg” title_text=”Speaker logo – Zwitserleven-34″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speaker-logo-Interpolis-34.svg” title_text=”Speaker logo – Interpolis-34″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” min_height=”430px” custom_margin=”|auto||auto|false|false” custom_padding=”||0px|||” scroll_fade_enable=”on” motion_trigger_start=”top” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n

[\/et_pb_code][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speakers-Robin-ING-03-1.png” title_text=”Speakers – Robin (ING)-03″ align=”right” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Robin is bij ING actief als Online Manager & Campagnemanager. In deze rol stuurt hij digitale campagnes aan en houdt hij toezicht op online marketingactiviteiten met een sterke focus op ROI, klantbetrokkenheid en conversie-optimalisatie. Als ervaren digital marketeer en projectmanager brengt hij zijn expertise in Agile\/Scrum-methodologie\u00ebn in praktijk, waarmee hij zowel campagnes als cross-functionele projecten soepel en resultaatgericht laat verlopen. Zijn persoonlijke aanpak en scherpe campagnestrategie\u00ebn maken hem een gewaardeerde sparringpartner binnen en buiten ING.
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ING: Robin Riemslag<\/h3>\n

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Slimme onboarding voor zakelijke Klanten \u2013 een ge\u00efntegreerde aanpak bij ING<\/span>
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[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]In deze sessie deelt Robin Riemslag, Online Manager bij ING, hoe de bank de onboarding van nieuwe zakelijke klanten naar een hoger niveau tilt. Centraal staat een vernieuwde campagneaanpak die zorgt voor een consistente, gesegmenteerde en datagedreven klantreis vanaf het moment dat een zakelijk account is geopend.
\n
\nRobin laat zien hoe Customer Intelligence, Customer Experience en Marketing samenkomen in \u00e9\u00e9n ge\u00efntegreerde campagne, waarin content, timing en kanaalkeuze nauwkeurig zijn afgestemd op het klantprofiel. De onboarding is niet alleen gericht op activatie, maar ook op het ondersteunen van ondernemers bij hun eerste stappen met ING \u2013 met duidelijke impact op klanttevredenheid, retentie en commerci\u00eble conversie.
\n
\nEen inspirerende en concrete case over hoe slimme samenwerking en data-analyse leiden tot een effici\u00ebntere aansturing van nieuwe klanten en een stevigere klantrelatie vanaf dag \u00e9\u00e9n.<\/p>\n

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Deployteq: Carijn Meijer – Nollet<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Marketing Automation in de praktijk: groeien met het maturity model<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Hoe breng je jouw marketing automation naar het volgende niveau? In deze sessie laat Carijn Meijer (Deployteq) zien hoe organisaties in finance & insurance stap voor stap volwassen worden in hun marketing automation. Aan de hand van een helder maturity model en concrete voorbeelden uit de branche ontdek je:
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    <\/p>\n
  • Hoe je start met een solide basis (o.a. hartslagstrategie).\n
  • Hoe je slim gebruik maakt van klantdata voor segmentatie en triggerbased campagnes.\n
  • Hoe je toewerkt naar volledig gepersonaliseerde communicatie en een centraal klantbeeld.\n<\/ul>\n

    Je gaat naar huis met praktische handvatten om direct de volgende stap te zetten in jouw marketing automation reis.<\/span><\/span><\/span>[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/20250925-Finance-Insurance-event-Carijn-Meijer-Nollet-1.pdf” url_new_window=”on” button_text=”Zie slides” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_bg_color=”#f28e88″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” hover_enabled=”0″ button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][et_pb_button button_url=”https:\/\/www.linkedin.com\/in\/carijn-meijer-nollet\/” url_new_window=”on” button_text=”Carijn Meijer-Nollet” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    [\/et_pb_code][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/Speakers-Carijn-36.png” title_text=”Speakers – Carijn-36″ align=”right” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” custom_margin=”|||-10px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Carijn heeft als Customer Development Specialist ruime ervaring in datagedreven marketing en helpt merken om klantreizen te optimaliseren. Carijn ontwikkelt datastrategie\u00ebn die leiden tot slimmere en persoonlijkere marketing. Ze weet dat succesvolle marketing begint met schone en goed gestructureerde data \u2013 maar dat de echte waarde ontstaat wanneer merken die data inzetten voor \u00e9chte, persoonlijke connecties. Carijn inspireert met frisse strategie\u00ebn en praktijkvoorbeelden die aantoonbaar werken.
    \n<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”2vw||||false|false” custom_margin_tablet=”-7vh||||false|false” custom_margin_phone=”-7vh||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#FFFFFF” icon_width=”64px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”27px|||||” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” min_height=”430px” custom_margin=”|auto||auto|false|false” custom_padding=”||0px|||” scroll_fade_enable=”on” motion_trigger_start=”top” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-30px||||false|false” global_colors_info=”{}”]<\/p>\n
    [\/et_pb_code][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speakers-Zwitserleven-rechts-nieuw-31.png” title_text=”Speakers – Zwitserleven (rechts nieuw)-31″ align=”right” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    David de Jong, Head of Customer Experience bij Athora, zet zich in voor het menselijker, eenvoudiger en consistenter maken van klantinteracties. Hij combineert data en technologie met empathie en warmte, en vertaalt strategie naar tastbare impact. Binnen Athora bouwt hij aan een ge\u00efntegreerde CX-afdeling waarin Customer Intelligence, Digital, Marketing en Communicatie samenkomen. Vanuit het Zwitserleven-gevoel bewaakt hij een consistente merkbelofte richting klanten \u00e9n medewerkers. Met ruim twaalf jaar ervaring op het snijvlak van Finance, IT, Data en Marketing leidt hij de digitale transformatie van het Zwitserleven-merk. Zijn teams werken aan klantinzicht, merkversterking, frictieloze campagnes, CX-dashboards en datagedreven klantreisoptimalisatie. David gelooft in vertrouwen, eigenaarschap en samenwerking \u2013 en motiveert zijn teams dagelijks om blijvende waarde te cre\u00ebren.
    \n<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”6vh||2vh||false|false” custom_margin_tablet=”-1vh||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Zwitserleven: David de Jong<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Van segment naar emotionele connectie: Onze reis naar hyperpersonalisatie en verbinding!<\/span>
    \n<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]In een wereld waarin klanten steeds hogere verwachtingen hebben van merken, is personalisatie alleen niet meer voldoende. Het gaat om echte verbinding \u2013 met de juiste boodschap, op het juiste moment, via het juiste kanaal. Maar hoe kom je daar?<\/p>\n


    \nDavid de Jong neemt je in deze sessie mee in de transformatie die Zwitserleven doormaakt: van traditionele segmentatie naar hyperpersonalisatie, waarbij data, technologie \u00e9n empathie samenkomen.<\/p>\n


    \nJe ontdekt hoe Athora werkt aan een ge\u00efntegreerde aanpak waarin klantinzichten, merkbelofte en digitale interacties samenkomen. David laat zien hoe zijn teams frictieloze, relevante en mensgerichte klantreizen realiseren \u2013 en hoe dit leidt tot loyalere klanten \u00e9n medewerkers.<\/p>\n


    \nDeze sessie is een must voor iedereen die customer experience niet alleen als een vakgebied ziet, maar als een missie: het menselijker maken van klantinteracties in een digitale wereld.
    \n<\/span>[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/20250925-Finance-Insurance-event-David-de-Jong.pdf” url_new_window=”on” button_text=”Zie slides” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_bg_color=”#f28e88″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][et_pb_button button_url=”https:\/\/www.linkedin.com\/in\/customerexperiencedavid\/” url_new_window=”on” button_text=”David de Jong” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”2vw||||false|false” custom_margin_tablet=”-7vh||||false|false” custom_margin_phone=”-7vh||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#FFFFFF” icon_width=”64px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”27px|||||” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”374px” custom_margin=”|auto||auto|false|false” custom_padding=”||0px||false|false” scroll_fade_enable=”on” motion_trigger_start=”top” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”6vh||2vh||false|false” custom_margin_tablet=”-1vh||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    100procent: Marco Ophof<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Van Journeys naar Ecosystemen<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Hyperpersonalisatie is de nieuwe norm in finance. De jongste generatie klanten verwacht niet alleen een goed product, maar vooral een ervaring die realtime inspeelt op hun gedrag, voorkeuren en waarden. In de presentatie \u201cLoyaliteit in Finance\u201d laat Marco Ophof (Strategic Growth Director bij 100procent) zien hoe financi\u00eble instellingen loyaliteit kunnen opbouwen door CRM te transformeren naar een contextueel ecosysteem.
    \n
    \nWe laten concrete voorbeelden zien van hoe AI, slimme data en creatieve storytelling bijdragen aan meer relevante klantdialogen en duurzame relaties. Van journeys naar ecosystemen \u2013 ontdek hoe personalisatie de sleutel wordt tot het winnen van Gen Z.
    \n<\/span>[\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/20250925-Finance-Insurance-event-Marco-Ophof.pdf” url_new_window=”on” button_text=”Zie slides” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_bg_color=”#f28e88″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][et_pb_button button_url=”https:\/\/www.linkedin.com\/in\/marcoophof\/” url_new_window=”on” button_text=”Marco Ophof” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    [\/et_pb_code][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/09\/Speakers-Marco-37.png” title_text=”Speakers – Marco-37″ align=”right” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” custom_margin=”|||-10px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Marco Ophof is Strategic Growth Director bij United Playgrounds \/ 100procent en combineert visie met uitvoering om digitale groei te versnellen. Eerder werkte hij bij Valtech aan go-to-marketstrategie\u00ebn en het bouwen van high-performing teams. Marco realiseerde meetbare resultaten in B2B en retail door klantrelaties uit te bouwen en commerce- en automation platformen te moderniseren. Hij gelooft in emotiegedreven klantloyaliteit en spreekt daarover op evenementen met merken als Rituals, Zeeman en Studio Anneloes.
    \n<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” custom_margin_tablet=”-7vh||||false|false” custom_margin_phone=”-7vh||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#FFFFFF” icon_width=”64px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”27px|||||” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”374px” custom_margin=”|auto||auto|false|false” custom_padding=”||0px||false|false” scroll_fade_enable=”on” motion_trigger_start=”top” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” custom_margin=”6vh||2vh||false|false” custom_margin_tablet=”-1vh||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Interpolis: Jordy Leenders<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Van data naar dialoog: zo brengt Interpolis echt relevante communicatie<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]Hoe zorg je ervoor dat elke klant precies die boodschap ontvangt die op dat moment relevant is \u2013 via het juiste kanaal? In deze sessie laat Jordy Leenders (CXO-specialist bij Interpolis) zien hoe Interpolis dit realiseert met een krachtige combinatie van Deployteq en de Pega Customer Decision Hub.<\/span><\/p>\n

    Aan de hand van de innovatieve case \u201cDe Interpolis Update\u201d ontdek je hoe Interpolis:<\/span>
    <\/br><\/p>\n

      \n
        \n
      • klantprofielen en gedragsdata in real-time inzet om per individu te bepalen welke content het meeste engagement oplevert;<\/li>\n
      • engagement in de e-mailnieuwsbrief gebruikt om andere kanalen slimmer te personaliseren;<\/li>\n
      • AI-modellen toepast om kwalitatieve klantfeedback te analyseren en te vertalen naar actiegerichte inzichten;<\/li>\n
      • en hoe deze always-on aanpak leidt tot hogere klantloyaliteit en tevredenheid.<\/li>\n<\/ul>\n<\/ul>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-5vh||2vh||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n


        Deze sessie laat zien hoe schaalbare personalisatie in de verzekeringsbranche \u00e9cht werkt \u2013 zonder ruis, maar op basis van wat klanten \u00e9cht nodig hebben. Verwacht inzichten over AI-gedreven prioritering, slimme feedbackloops en praktische learnings die toepasbaar zijn voor elk merk dat de stap wil zetten naar relevante, datagedreven communicatie. <\/span><\/p>\n

        [\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/20250925-Finance-Insurance-event-Jordy-Leenders.pdf” url_new_window=”on” button_text=”Zie slides” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_bg_color=”#f28e88″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][et_pb_button button_url=”https:\/\/www.linkedin.com\/in\/leendersjordy\/” url_new_window=”on” button_text=”Jordy Leenders” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        [\/et_pb_code][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/Speakers-Interpolis-30.png” title_text=”Speakers -Interpolis-30″ align=”right” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” custom_margin=”|||-10px|false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||2vh||false|false” locked=”off” global_colors_info=”{}”]Jordy Leenders is werkzaam bij Interpolis als CXO-specialist (Customer Experience Optimization), met een specialisatie in omnichannel hyperpersonalisatie. Met behulp van de Pega Customer Decision Hub benut Interpolis klantdata om communicatie relevanter en persoonlijker te maken. Jordy heeft binnen Interpolis meerdere succesvolle personalisatie-initiatieven geleid, waaronder in loyalty-programma\u2019s. E\u00e9n van deze cases werd zelfs genomineerd voor een prestigieuze award. Hij combineert technische expertise met strategisch inzicht in het managen van complexe productportfolio\u2019s binnen de verzekeringsbranche.
        \n<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”2vw||||false|false” custom_margin_tablet=”-7vh||||false|false” custom_margin_phone=”-7vh||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”7||divi||400″ icon_color=”#FFFFFF” icon_width=”64px” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”27px|||||” animation_style=”bounce” animation_duration=”650ms” animation_delay=”550ms” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||3vh||false|false” custom_margin_tablet=”7vh||3vh||false|false” custom_margin_phone=”3vh||-1vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0vw||0vh||false|false” custom_padding_tablet=”0vh||0vh||true|false” custom_padding_phone=”60px||0vh||false|false” top_divider_style=”wave” top_divider_color=”RGBA(255,255,255,0)” top_divider_height=”150px” bottom_divider_style=”wave” bottom_divider_color=”RGBA(255,255,255,0)” bottom_divider_flip=”horizontal” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”79%” custom_margin=”||0vw||false|false” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”-70px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||10vh|0px|false|false” scroll_fade_enable=”on” motion_trigger_start=”top” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”|600|||||||” header_3_font=”|600|||||||” header_3_text_color=”#3399FF” header_3_font_size=”2.5vw” header_3_letter_spacing=”-0.03em” header_3_line_height=”1.2em” width=”100%” max_width=”100%” custom_margin=”|-33px|2vh||false|false” custom_margin_tablet=”||16px||false|false” custom_margin_phone=”||12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|||0px||” header_3_font_size_tablet=”28px” header_3_font_size_phone=”24px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Programma<\/span><\/h3>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”2em” width=”82.6%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” module_alignment=”center” custom_margin=”||-40px|309px|false|false” custom_padding=”|0px||||” global_colors_info=”{}”]<\/p>\n

        12:00 uur<\/strong>: Inloop & lunch\u200b<\/span>
        13:00 \u2013 13:15 uur<\/strong>: Welkom & Opening\u200b<\/span>
        13:15 \u2013 13:35 uur<\/strong>: <\/span>Deployteq<\/b>: Marketing Automation in de praktijk: groeien met het maturity\u00a0model\u200b<\/span>
        13:35 \u2013 13:55 uur<\/strong>: <\/span>100procent<\/b>: Van journeys naar ecosystemen: een wake-up call\u200b<\/span>
        13:55 \u2013 14:25 uur<\/strong>: <\/span>Zwitserleven<\/b>: Van segment naar emotionele connectie\u200b<\/span>
        14:25 \u2013 14:55 uur<\/strong>: <\/span>ING<\/b>: Slimme onboarding voor zakelijke klanten\u200b<\/span>
        14:55 \u2013 15:40 uur<\/strong>: Pauze & netwerken!\u200b<\/span>
        15:40 \u2013 15:45 uur<\/strong>: Welkom terug \ud83d\ude42<\/span>
        15:45 \u2013 16:15 uur<\/strong>: <\/span>Interpolis<\/b>: Van data naar dialoog\u200b<\/span>
        16:15 \u2013 17:00 uur<\/strong>: Rondetafelsessies\u200b<\/span>
        17:00<\/strong> uur<\/strong>: Afsluiting & Netwerkborrel<\/span><\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#3399FF” header_2_font_size=”3vw” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” custom_margin=”||-0.2vh||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”2%” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Organisatie<\/h2>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#4D464D” width=”100%” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1200ms” animation_intensity_slide=”1%” global_colors_info=”{}”]<\/p>\n

        Personalisatie in Finance & Insurance: zo cre\u00eber je loyale klanten is een initiatief van:<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/02\/Recruitment-event-logo-Deployteq-color-2.svg” title_text=”Recruitment event – logo Deployteq (color)” url=”http:\/\/www.deployteq.com” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#4D464D” global_colors_info=”{}”]<\/p>\n

        Deployteq<\/strong> is een gebruiksvriendelijk marketing automation platform voor Finance & Insurance, waarmee teams zonder technische kennis snel gepersonaliseerde campagnes opzetten. Via drag-and-drop tools en realtime datasynchronisatie verbind je eenvoudig klantdata, kanalen en journeys\u2014voor maximale relevantie, vertrouwen en resultaat.<\/p>\n

        [\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/20250925-Finance-Insurance-event-Deployteq.pdf” url_new_window=”on” button_text=”Over Deployteq” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_bg_color=”#f28e88″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/07\/100procent-logo-24.svg” title_text=”100procent logo-24″ url=”https:\/\/100procent.nl\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#4D464D” custom_margin=”||||false|false” global_colors_info=”{}”]100procent<\/strong> is een strategisch marketing automation bureau dat A-merken helpt klantdata te benutten en marketing automation naar een hoger niveau te tillen. 100procent is al ruim 10 jaar partner van Deployteq en combineert marketing automation met AI-toepassingen, omnichannel personalisatie en customer data platforms (CDP’s). [\/et_pb_text][et_pb_button button_url=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/20250925-Finance-Insurance-event-100procent.pdf” url_new_window=”on” button_text=”Over 100procent” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”19px” button_text_color=”#FFFFFF” button_bg_color=”#f28e88″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”-0.03em” button_font=”||||||||” button_use_icon=”off” custom_padding=”0px|0px|0px|0px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” button_text_size_tablet=”20px” button_text_size_phone=”18px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” custom_css_main_element__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”RGBA(255,255,255,0)” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#FFFFFF” _builder_version=”4.24.0″ _module_preset=”default” background_color=”#142893″ custom_margin=”||||false|false” top_divider_style=”curve” top_divider_height=”50px” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

        [\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”3vw” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” custom_margin=”||-0.2vh||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”2%” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Foto’s<\/h2>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” width=”100%” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”1200ms” animation_intensity_slide=”1%” global_colors_info=”{}”]Zie hier de foto’s van het Personalisatie in Finance & Insurance: zo cre\u00eber je loyale klanten event:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”58707,58705,58703,58701,58699,58697,58695,58693,58691,58689,58687,58685,58683,58681,58679,58677,58675,58673,58671,58669,58667,58665,58663,58661,58659,58657,58655,58653,58651,58649,58647,58645,58643,58641,58639,58637,58635,58633,58631,58629,58627,58625,58623,58621,58619,58617,58615,58613,58611,58609,58607,58605,58603″ posts_number=”36″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”3vw” header_2_letter_spacing=”-0.03em” header_2_line_height=”1.2em” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” custom_margin=”||-0.2vh||false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”900ms” animation_delay=”800ms” animation_intensity_slide=”2%” header_2_font_size_tablet=”32px” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Ronde tafel sessies<\/span><\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

        De interne organisatie – De grootste blokkade voor marketinggroei is niet technologie of data, maar de organisatie zelf!<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

        De toekomst van e-mailmarketing in finance – Heeft e-mailmarketing in de financi\u00eble sector nog toekomst, of is het tijd voor een radicale herziening?<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

        Hyperpersonalisatie vs. Privacy – Hoe ver mogen we gaan in het personaliseren van klantcommunicatie voordat het aanvoelt als een inbreuk op privacy?<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/DEINTE1.png” title_text=”DEINTE~1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/DETOEK1.png” title_text=”DETOEK~1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/deployteq.com\/wp-content\/uploads\/2025\/10\/HYPERP1.png” title_text=”HYPERP~1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        It’s a wrap!Personalisatie in Finance & Insurance: zo cre\u00eber je loyale klantenOntdek hoe toonaangevende merken in finance en insurance hun technologie slim inzetten om klantloyaliteit \u00e9cht te verhogen.Op donderdag 25 september organiseerden Deployteq en 100procent een exclusief event voor marketeers in finance en insurance. In een inspirerende setting deelden experts van o.a. ING, Interpolis, Zwitserleven (Athora), Deployteq en 100procent hun inzichten over de kracht van personalisatie, en hoe je marketing technologie inzet om klantloyaliteit te stimuleren. Op deze pagina kun je de presentaties van de sprekers downloaden, de foto’s terugkijken \u00e9n vind je de posters die tijdens de rondetafels gemaakt zijn. We kijken terug op een interactieve middag vol praktijkverhalen en willen iedereen bedanken voor diens aanwezigheid, inbreng en enthousiasme!SprekersInspirerende sprekers uit de top van de industrie in Nederland en een aantal van onze beste Deployteq experts vormen samen een team van sterrensprekers!Robin is bij ING actief als Online Manager & Campagnemanager. In deze rol stuurt hij digitale campagnes aan en houdt hij toezicht op online marketingactiviteiten met een sterke focus op ROI, klantbetrokkenheid en conversie-optimalisatie. Als ervaren digital marketeer en projectmanager brengt hij zijn expertise in Agile\/Scrum-methodologie\u00ebn in praktijk, waarmee hij zowel campagnes als cross-functionele projecten soepel en resultaatgericht […]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","footnotes":""},"class_list":["post-55139","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages\/55139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/comments?post=55139"}],"version-history":[{"count":92,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages\/55139\/revisions"}],"predecessor-version":[{"id":58766,"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/pages\/55139\/revisions\/58766"}],"wp:attachment":[{"href":"https:\/\/deployteq.com\/nl\/wp-json\/wp\/v2\/media?parent=55139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}