This Christmas campaign developed in collaboration with Kennemer Duincampings, Studio Vi and Wander Journeys has been awarded the Deployteq’s Golden Case Award. Thanks to clever personalisation, Kennemer Duincampings was able to collect valuable guest insights and achieved a higher click-through rate (CTR). The professional jury assessed submissions based on:
Results
Creativity
Innovation
“Beautifully executed, visually appealing, fun to do, and a lot of data as a result.”
“The integration of interactive content with automated data syncing is technically strong and highly effective.”
Background
This year’s challenge was to make the campaign not just fun, but also useful- by collecting actionable data from guests. The creative solution: a personalised Christmas card that former guests could design online, based on their holiday preferences.
Target audience
Objectives
The challenge
Approach
To grab attention, the email featured a visually striking Christmas ornament designed by Studio Vi. The emails were highly personalised:
The recipient’s first name was used in the subject line and throughout the campaign.
A unique encrypted URL carried guest data to the landing page.
This enabled a seamless transition from email to web, where guests could start designing their Christmas card while seeing their name reflected on the page.
The rollout was phased to ensure performance:
How Deployteq made it possible:
Smart data structuring
Customer profiles
Results & learnings
This personalised Christmas card campaign was clearly a success. The playful approach drove high engagement while also yielding valuable guest insights. Participants answered 8–9 questions (depending on the campsite) about their holiday preferences. Once again, Kennemer Duincampings proved that creativity and smart email marketing go hand in hand.
